# Soothing Water Lily Beverages Lily's Functional Non-Alcoholic Drink Features a Rare Adaptogen By Laura McQuarrie | Published 2023-05-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/lily-beverage References: [finance.yahoo](https://finance.yahoo.com/news/lily-first-non-alcoholic-single-130000242.html) & [lilyshop.squarespace](https://lilyshop.squarespace.com/shop/p/blood-orange)  Lily is a new [functional non-alcoholic beverage](https://www.trendhunter.com/trends/dappy) that was created by Bradley Morgan and Isaac Lliguin, two native New Yorkers on a mission to find a guilt-free way to soothe their anxiety. The canned Blood Orange drink helps consumers to unwind with rare and ancient Egyptian Water Lily, an ingredient that's antioxidant-packed. Consumer demand for functional beverages and non-alcoholic drinks has been on the rise, driven by a growing focus on holistic well-being and the desire for convenient, ready-to-drink options. Additionally, there is an increasing need for [stress relief solutions](https://www.trendhunter.com/trends/nello) in today's fast-paced world. These diverse consumer needs converge in a new [non-alcoholic adaptogenic canned beverage](https://www.trendhunter.com/trends/mingle-mood), which offers a flavorful way to support stress relief and provide refreshment. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 40% | Activity: 58% | Freshness: 16% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Functional Beverages:** The rise in demand for functional beverages that provide holistic solutions for wellness and stress-relief presents disruptive innovation opportunities for the beverage industry. - **Non-alcoholic Drinks:** The increasing demand for non-alcoholic drinks presents disruptive innovation opportunities for the beverage industry to provide guilt-free options that meet diverse consumer needs. - **Adaptogen Products:** The use of rare and ancient adaptogens to soothe anxiety and provide stress-relief presents disruptive innovation opportunities for the wellness industry to meet the growing consumer demand for natural and holistic healthcare solutions. ### Who This Affects Most - **Beverage Industry:** The rise in demand for functional and non-alcoholic beverages presents disruptive innovation opportunities for the beverage industry to offer a greater variety of healthy options that meet diverse consumer needs. - **Wellness Industry:** The use of rare and ancient adaptogens in products to provide natural and holistic solutions for stress relief presents disruptive innovation opportunities for the wellness industry to offer innovative products that address consumer needs. - **Canned Beverage Industry:** The demand for convenient, ready-to-drink options presents disruptive innovation opportunities for the canned beverage industry to offer healthy and innovative alternatives to traditional beverages. ## Related on Trend Hunter - [Tranquility-Inducing Fruity Beverages](https://www.trendhunter.com/trends/lily.md) - [Functional Adaptogenic Elixirs](https://www.trendhunter.com/trends/botany-elixirs.md) - [Calming Botanical Waters](https://www.trendhunter.com/trends/botanical-waters.md) - [Functional Lotus Beverages](https://www.trendhunter.com/trends/lotus-plant-power-drinks.md) - [Non-Alcoholic Adaptogenic Spritzers](https://www.trendhunter.com/trends/ginny.md) - [Functional Social Tonic Drinks](https://www.trendhunter.com/trends/innerbloom.md) - [Stress-Reducing Oat Lattes](https://www.trendhunter.com/trends/superfood-lattes.md) - [Mental Well-Being Beverages](https://www.trendhunter.com/trends/cucumber-mint-mindful-blend.md) - [Functional Non-Alcoholic Cocktails](https://www.trendhunter.com/trends/aplos-cocktails.md)