# Anti-Beauty Editorials Lily Allen Looks Greasy on Cover of GQ By Jacqueline Parrish | Published 2009-09-10 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/lily-allen-gq References: [coverawards](http://coverawards.com/2009/09/09/lily-allen-gq-2009-woman-of-the-year/) & [coverawards](http://coverawards.com/2009/09/09/lily-allen-gq-2009-woman-of-the-year/) Britain’s foul-mouthed-sweetheart Lily Allen, famous for her cute and catchy music, vulgar mouth and crazy antics, was recently crowned as GQ’s Woman of the Year. This title is somewhat ironic; at last year’s GQ awards (which Lily Allen cohosted), Allen infamously got into a verbal catfight with Sir Elton John. Gracing the cover of GQ’s October issue, Lily Allen appears in a seven-page editorial spread where the normally adorable pop songstress appears dark and brooding in baring bathing suits and minimal makeup. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 67% | Activity: 14% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What Makes This Trend Stand Out - **Dark and Brooding Editorials:** Opportunity for photographers and stylists to create edgy and unconventional fashion spreads that challenge traditional beauty standards. - **Minimal Makeup:** Opportunity for cosmetic brands to develop and promote natural and minimalistic makeup products that cater to the growing demand for a more subtle and effortless look. - **Vulgar Mouth Celebrities:** Opportunity for PR and talent management firms to work with celebrities known for their edgy and controversial language to harness their authenticity and create disruptive marketing campaigns. ### Sectors Adopting This - **Fashion Photography:** Opportunity for photographers and fashion magazines to showcase unconventional beauty standards through dark and brooding editorial spreads. - **Cosmetics:** Opportunity for cosmetic brands to tap into the trend of minimal makeup and develop products that enhance natural beauty without heavy coverage. - **Entertainment and Media:** Opportunity for media companies and talent agencies to leverage the popularity of celebrities known for their controversial language and create disruptive and attention-grabbing marketing campaigns. ## Related on Trend Hunter - [Edgy Cruelty-Free Cosmetics](https://www.trendhunter.com/trends/barry-m-beauty.md) - [Statement-Making Oatmeal Outfits](https://www.trendhunter.com/trends/porridge-dress.md) - [Blurred Cosmetic Campaigns](https://www.trendhunter.com/trends/mac-cosmetics-and-ella-gross.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Hilarious Judicial Beauty Ads](https://www.trendhunter.com/trends/judge-beauty-1.md) - [Unsightly Oatmeal Campaigns](https://www.trendhunter.com/trends/quaker-deliciously-ugly-campaign.md) - [Surrealist Beauty Lines](https://www.trendhunter.com/trends/toiletpaper-magazine.md) - [Creative Ad Responses](https://www.trendhunter.com/trends/kiehls-response.md)