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# Fringed Sporty Fashion
The Lily Aldridge Self Magazine Cover Shoot is Unexpectedly Athletic

By Meghan Young | Published 2015-06-23 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/lily-aldridge-self-magazine
References: [fashiongonerogue](http://www.fashiongonerogue.com/gallery/lily-aldridge-sporty-chic-self-cover-story/) & [self](http://www.self.com)

[Athletic chic](https://www.trendhunter.com/trends/wintry-athletic-apparel) is not exactly what the Lily Aldridge Self Magazine cover shoot is going for. It's more unexpectedly sporty since the outfits are far from athletic. Instead, they focus on [fringed dresses](https://www.trendhunter.com/trends/modern-activewear) that brings a since of dramatic flare to the field they are shot on. Yet the top model is still able to hold her own against a couple [professional football and soccer players](https://www.trendhunter.com/trends/dove-and-sports-illustrated).

In the article accompanying the Lily Aldridge Self Magazine cover shoot, the brunette beauty reveals that she always wanted to be a soccer player and her role model remains Mia Hamm. So her natural prowess even in these dresses shouldn't be too much of a surprise. The fun and motivational photoshoot is set to appear in the July 2015 issue of the fitness forward publication.

## Trend Insights (Trend Hunter)

- Score: 2.8/10
- Popularity: 55% | Activity: 20% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### Key Themes Behind This Trend

- **Fringe Fashion:** Opportunity for disruptive innovation in creating unconventional athletic wear with fringe details.
- **Unexpected Sporty:** Opportunity for disruptive innovation in merging sports-inspired fashion with unexpected elements.
- **Motivational Photoshoots:** Opportunity for disruptive innovation in using sports-themed photoshoots for motivational purposes in the fitness industry.

### Where This Applies

- **Fashion:** Opportunity for disruptive innovation in the fashion industry by incorporating fringe details into sportswear.
- **Athletic Apparel:** Opportunity for disruptive innovation in designing athletic apparel that combines sporty elements with unexpected fashion details.
- **Fitness:** Opportunity for disruptive innovation in the fitness industry by using sports-themed photoshoots to motivate individuals to engage in physical activity.

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