# E-Commerce Optimizing Platforms Lily AI Use Algorithms to Help Retailers Improve Their Webstores By Niko Pajkovic | Published 2022-08-24 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/lily-ai References: [techcrunch](https://techcrunch.com/2022/08/24/lily-ai-lands-new-capital-to-help-retailers-match-customers-with-products/?guccounter=1) & [lily.ai](https://www.lily.ai/)  [Lily AI](https://www.trendhunter.com/trends/lilydirect) is a tech startup founded by Purva Gupta that offers retailers and brands an AI-enabled platform designed to better connect their customers to the specific products that they need or that they might enjoy. In a nutshell, the platform utilizes algorithms and machine learning to improve brands' Webstore functions, including their search engines. Today, Lily AI announced that it had secured $25 million in Series B funding, which was led by Canaan. With this latest investment, the startup has now raised a total of $41 million for its retail-focused AI platform. “Different shoppers search uniquely, making it essential for [retail e-commerce brands](https://www.trendhunter.com/trends/hugo-boss-2) to build the right product taxonomy to capture both common and long-tail searches,” Gupta told [TechCrunch](https://www.trendhunter.com/trends/rocket-launches) via email. “Think of your own frustrating experiences on retail e-commerce sites and receiving irrelevant results or worse, no results at all, even when the product you’re looking for is clearly carried by that retailer.” Image Credit: Lily AI ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 8% | Activity: 15% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [AI](https://www.trendhunter.com/ai) ## Key Themes ### Key Themes Behind This Trend - **E-commerce Optimization:** Using AI to improve the search and personalized experience for online shoppers. - **Algorithms and Machine Learning:** Developing and utilizing algorithms and machine learning to optimize e-commerce platforms. - **Retail-focused AI Platforms:** Creating AI platforms with a focus on helping retailers improve their online shopping experience. ### Where This Applies - **Retail:** Implementing AI technology to improve e-commerce platforms and better connect customers with products. - **Technology:** Developing and advancing AI technology to improve and personalize the e-commerce customer experience. - **Finance:** Investing in AI-based e-commerce startups to support their development and growth. ## Related on Trend Hunter - [AI Commerce Platforms](https://www.trendhunter.com/trends/imerchai.md) - [AI-Native Commerce Platforms](https://www.trendhunter.com/trends/glance-ai.md) - [AI-Enabled E-Commerce Platforms](https://www.trendhunter.com/trends/bloomreach-expands.md) - [Enterprise Retailer-Targeted Commerce Platforms](https://www.trendhunter.com/trends/lula-commerce.md) - [AI-Powered Shopping Platforms](https://www.trendhunter.com/trends/aipowered-shopping-platform.md) - [AI-Powered Search Features](https://www.trendhunter.com/trends/shop-premium-outlets.md) - [AI-Enhanced Shopping Experiences](https://www.trendhunter.com/trends/aienhanced-shopping-experiences.md) - [AI-Powered Shopping Tools](https://www.trendhunter.com/trends/google-ai.md) - [AI Shopping Assistants](https://www.trendhunter.com/trends/targetpilot.md)