# Compression Nursing Bras 'Lilu' Helps New Mothers Pump Milk at Work Efficiently By Ell Smith | Published 2017-09-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/lilu References: [techcrunch](https://techcrunch.com/2017/09/19/lilus-compression-bra-aims-to-help-nursing-mothers-pump-more-milk-faster/?ncid=rss) & [engadget](https://www.engadget.com/2017/09/19/lilu-breast-milk-pumping-bra/) Although [breast pumps](https://www.trendhunter.com/trends/willow) present a multitude of benefits for the new mother, the devices often result in the production of less breast milk, which is why one company developed 'Lilu,' a device aimed at helping mothers pump milk more effectively. The thoughtfully designed product is to be worn over a [nursing bra](https://www.trendhunter.com/trends/comfortable-seamless-bras) and uses a built-in "compression mechanism" that stimulates a breast massage that's often necessary to [produce milk](https://www.trendhunter.com/trends/the-hampton-grocer-lacnola), while preventing clogged glands. The device was designed to help working mothers make a more seamless transition back into the workforce by offering a method of pumping milk that saves valuable time, in a manner that's both comfortable and hands-free. Lilu's inventive design enables new mothers to pump milk more comfortably and efficiently than previously. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 30% | Activity: 37% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life) ## Key Themes ### Key Themes Behind This Trend - **Breast Pump Innovation:** The 'Lilu' device showcases the potential for innovative enhancements to breast pump technology. - **Hands-free Pumping:** 'Lilu' exemplifies the growing trend of hands-free pumping solutions for working mothers. - **Breast Health Technology:** The built-in compression mechanism of 'Lilu' highlights the rising interest in technology that supports breast health. ### Where This Applies - **Baby Care Products:** The 'Lilu' device presents new opportunities for innovation in the baby care products industry. - **Maternity Apparel:** The integration of 'Lilu' with nursing bras opens up possibilities for advancements in the maternity apparel industry. - **Healthcare Technology:** 'Lilu' demonstrates the potential for disruptive innovation in the healthcare technology sector focused on women's health. ## Related on Trend Hunter - [Tissue-Massaging Lactation Devices](https://www.trendhunter.com/trends/momcozy.md) - [Revolutionary Wearable Breast Pumps](https://www.trendhunter.com/trends/muu-pump.md) - [Wearable Breast Pump Bras](https://www.trendhunter.com/trends/multi-function-wearable-breast-pump.md) - [Hands-Free Breast Pumps](https://www.trendhunter.com/trends/momcozy-mobile-style.md) - [Reimagined Comfort-Focused Breast Pumps](https://www.trendhunter.com/trends/the-pump.md) - [Convenience-Focused Double Breast Pumps](https://www.trendhunter.com/trends/double-breast-pump.md) - [Ultra-Compact Breast Pumps](https://www.trendhunter.com/trends/momcozy-m5.md) - [Fluttering Breast Pumps](https://www.trendhunter.com/trends/naturalwave-double-electric-breast-pump.md) - [Multipurpose Lactation Massagers](https://www.trendhunter.com/trends/frida-mom-2-in-1.md)