# Lash Brand Expansions Lilly Lips Marks Lilly Lashes’ Expansion Into Color Cosmetics By Georgia Wray Norsten | Published 2025-10-02 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/lilly-lashes References: [ca.lillylashes](https://ca.lillylashes.com/) & [ca.lillylashes](https://ca.lillylashes.com/pages/lilly-lips-and-brows)  '[Lilly Lips'](https://www.trendhunter.com/trends/the-lilly-reserve-collection) has officially arrived, as Lilly Lashes -- long celebrated as the #1 Luxury Lash brand in the U.S. -- expands into color cosmetics with the debut of its lip and brow collections. The launch introduces 'Lip Thrill,' an electrifying [sheer plumping gloss](https://www.trendhunter.com/trends/glwfix-plump) in four shades, and 'All The Fills,' a tinted brow fiber gel designed to create fuller, healthier brows. For founder Lilly Ghalichi, the move represents a natural next step: giving non-lash wearers an accessible entry point into the brand while offering loyal fans an entirely new way to experience [Lilly Lashes’](https://www.trendhunter.com/trends/bratz-x-lilly-lashes-collection) beauty ethos. With nourishing actives, peptides, and sleek formulas, the new products reflect the same blend of glamour and performance that built the brand’s lash empire. By entering the color cosmetics space with Lilly Lips and brow products, Lilly Lashes broadens its portfolio and taps into a larger beauty market. This diversification not only strengthens brand longevity but also positions Lilly Lashes to compete with established makeup players while maintaining its edge in prestige beauty. Image Credit: Lilly Lashes ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 64% | Activity: 65% | Freshness: 51% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Color Cosmetics Diversification:** Extending a brand's product line into color cosmetics allows companies to capture a broader audience by appealing to various beauty needs beyond lash products. - **Inclusive Beauty Products:** Introducing products like tinted brow gel and plumping glosses can cater to a wider range of consumer preferences, making beauty more inclusive and accessible. - **Prestige Beauty Reimagined:** Enhancing traditional prestige beauty offerings with innovative formulas blends luxury with functional appeal, attracting both loyal and new consumers in the market. ### Sectors Adopting This - **Beauty and Personal Care:** The beauty sector's expansion to include diversified color lines underscores growth potential in personal care categories beyond traditional offerings. - **Luxury Cosmetics:** Luxury brands exploring complementary product categories can redefine their market position and leverage existing brand loyalty to foster new revenue streams. - **Fashion and Lifestyle:** With the overlap between beauty and fashion, expanding product lines can enhance lifestyle branding, offering comprehensive style solutions. ## Related on Trend Hunter - [Lip Collection Expansions](https://www.trendhunter.com/trends/core-lip-collection.md) - [Clean Lip-Plumping Collections](https://www.trendhunter.com/trends/cherry-vanilla.md) - [Lip Serum Hybrids](https://www.trendhunter.com/trends/ultraglossy-lip-serum.md) - [Doll-Like Lashes](https://www.trendhunter.com/trends/bratz-x-lilly-lashes-collection.md) - [Founder-Inspired Lip Glosses](https://www.trendhunter.com/trends/lawless-x-loveshackfancy.md) - [Inaugural Fashion Brand Cosmetics](https://www.trendhunter.com/trends/celine-beaut.md) - [Recontouring Lip Glosses](https://www.trendhunter.com/trends/lip-flip-shimmer-gloss.md) - [High-Performance Eye Brow Gels](https://www.trendhunter.com/trends/brow-laminations.md) - [Luxe Plumping Glosses](https://www.trendhunter.com/trends/celestial-lip-gloss.md)