# Vintage Photography Legends Lillian Bassman Embraces the Future With a Foot in the Past By Meghan Young | Published 2010-08-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/lillian-bassman References: [coolhunting](http://www.coolhunting.com/culture/lillian-bassman.php) & [staleywise](http://www.staleywise.com/collection/bassman/bass_collection1.html) Retro is all the rage, so it's with little surprise that I find myself drawn to the work of Lillian Bassman. A [fashion photography](https://www.trendhunter.com/trends/betterstudio) legend, she was once upon a time, the art director for [Harper's Bazaar](https://www.trendhunter.com/trends/sculpting-paste). Now 93 years old, her work is still being exhibited, currently at London's The Wapping Project Bankside. Lillian Bassman has since embraced [the digital world](https://www.trendhunter.com/trends/vint), stating that she uses "the same techniques in Photoshop as I did in the darkroom." If the result involves these stunning black-and-white images, then why not! ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 91% | Activity: 88% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Why This Trend Is Growing - **Retro Photography Revival:** Disruptive innovation opportunity: Develop a digital photography app that recreates the vintage look and feel of Lillian Bassman's black-and-white images. - **Digital Darkroom Techniques:** Disruptive innovation opportunity: Create an AI-powered photo editing software that automates the process of transforming digital photos into stunning black-and-white images. - **Elderly Artists Embracing Technology:** Disruptive innovation opportunity: Design an easy-to-use tablet or smartphone interface specifically tailored to meet the unique needs of elderly artists like Lillian Bassman. ### Industries Being Reshaped - **Photography:** Disruptive innovation opportunity: Develop a line of retro-style digital cameras with built-in filters that mimic the vintage aesthetic of Lillian Bassman's work. - **Art Exhibitions:** Disruptive innovation opportunity: Create immersive virtual reality art exhibitions that showcase the works of legendary artists like Lillian Bassman, allowing people from around the world to experience them. - **Software Development:** Disruptive innovation opportunity: Build a cloud-based platform that offers a library of digital darkroom filters inspired by the techniques and aesthetic of Lillian Bassman's photography. ## Related on Trend Hunter - [Iconic Singer-Starring Campaigns](https://www.trendhunter.com/trends/saint-laurent-and-diana-ross.md) - [Retro Doll-Themed Cameras](https://www.trendhunter.com/trends/barbie-film-camera.md) - [Curated Vintage Fashion Exhibitions](https://www.trendhunter.com/trends/lillys-vintage-vault.md) - [Vintage Photo Makers](https://www.trendhunter.com/trends/retrova.md) - [Nostalgic Computer Graphic Cameras](https://www.trendhunter.com/trends/retrospekt-and-polaroid.md) - [AI-Powered Fashion Photography Platforms](https://www.trendhunter.com/trends/betterstudio.md) - [Vintage Photo Camera Apps](https://www.trendhunter.com/trends/moodcamera.md) - [Limited-Edition Nightclub Prints](https://www.trendhunter.com/trends/studio-54.md) - [Fashion Legend Barbie Dolls](https://www.trendhunter.com/trends/claudia-schiffer-barbie.md)