# European-Inspired Cider Collections The Brand Lillevik Alpine Features European Imagery By Mishal Omar | Published 2017-01-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/lillevik-alpine References: [packagingoftheworld](http://www.packagingoftheworld.com/2017/01/lillevik-alpine.html) & [makebardo](http://www.makebardo.com/) Lillevik Alpine is a New Zealand-based company that has a branding identity strongly influenced by European design styles. The brand enlisted the creative agency 'makebardo' to create its identity, with the results being both minimalist and engaging. Lillevik Alpine offers [ciders that are inspired by](https://www.trendhunter.com/trends/crisp-apple-cider) "traditional European flavor and the freshness and modernity of Oceania." The brand offers typical apple flavors as well as [pear and lemon](https://www.trendhunter.com/trends/pear-lychee-cider), with its packaging coming in the form of [cans and larger bottles](https://www.trendhunter.com/trends/brothers-cider-flavors). Its branding is simple and features an image of a family holiday home in Norway. This cider brand offers a refreshing flavor and its European influences in both design and taste make it stand out in the market. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 92% | Activity: 55% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **European-inspired Cider:** Combining traditional European cider flavor with modern Oceania tastes to create a unique cider experience. - **Minimalist Design:** Using minimalist design to engage customers and create a standout brand. - **Nostalgia Marketing:** Using nostalgic imagery in branding to evoke positive emotions and connect with customers. ### Where This Applies - **Alcoholic Beverages:** Creating unique and flavorful ciders in a crowded alcoholic beverage market. - **Packaging:** Innovating packaging with a mix of traditional and modern designs to create unique branding. - **Design:** Using minimalist design to create engaging brand identities in a variety of industries. ## Related on Trend Hunter - [Refreshed Natural Alcoholic Beverages](https://www.trendhunter.com/trends/natural-alcoholic-beverages.md) - [Vibrant Non-Alcoholic Wine Labels](https://www.trendhunter.com/trends/kally-wines.md) - [Lusciously Light Ciders](https://www.trendhunter.com/trends/lusciously-light-ciders.md) - [Effervescent Light Ciders](https://www.trendhunter.com/trends/effervescent-light-ciders.md) - [Luminous Beverages Branding](https://www.trendhunter.com/trends/Rithms-Enlite.md) - [Classically Flavored Ciders](https://www.trendhunter.com/trends/kopparberg-crisp-apple.md) - [Natural Plant Beverages](https://www.trendhunter.com/trends/natural-plant-beverages.md) - [Alcohol Brand Rebrands](https://www.trendhunter.com/trends/edinburgh-gin-redesign.md) - [Redesigned Bold Beer Brands](https://www.trendhunter.com/trends/peroni-smith-lumen.md)