# Wine Brand Art Parties The Lillet Paint Night Event Featured DIY Spritzers and Painting By Jana Pijak | Published 2019-09-17 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/lillet-paint-night References: [lillet](https://www.lillet.com/intl-en/) Lillet's Lillet Paint Night event was hosted last month in the heart of Toronto's chic Yorkville neighborhood inside Bar Reyna. The event featured a customizable cocktail station where guests could create a signature Lillet Spritz, a chef-curated menu of Mediterranean bites and restaurant seating that was transformed into a DIY painting studio. Guest left the event with a DIY portrait that was created with the help of an artist who lead a step-by-step Eiffel Tower painting tutorial. The art tutorial gave guests the choice to create the ideal Paris landscape or to venture out with an original piece. The Lillet Paint NIght event celebrated the sparkling wine brand's newest Lillet Spritz cocktail that combines Lillet Blanc sparkling wine with tonic water and a fresh garnish of one's choice. Garnishes spotlighted at the event included lemon and cucumber slices, fresh berries, mint leaves and more, giving guests a variety of tasty recipe ideas that they could try at home. Image Credit: [Elaine Fancy](https://www.instagram.com/e_fancy/) ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 94% | Activity: 92% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Customizable Cocktails:** Opportunity for brands to offer customizable cocktail experiences at events, allowing guests to create their own unique drinks. - **DIY Painting Studios:** Emerging trend of incorporating DIY painting studios into events, providing guests with an interactive and creative experience. - **Chef-curated Menus:** Growing demand for chef-curated menus at events, offering guests a unique and high-quality dining experience. ### Sectors Adopting This - **Hospitality:** Hotels, bars, and restaurants can incorporate customizable cocktail stations and DIY painting studios into their event offerings to attract customers and provide memorable experiences. - **Alcohol and Beverage:** Wine and spirit brands can host events that showcase their products through customizable cocktail stations and creative painting tutorials. - **Art and Entertainment:** Art studios and event spaces can tap into the trend of combining art tutorials with food and drink offerings to create unique and engaging experiences for guests. ## Related on Trend Hunter - [Luxurious Wine Pop-Ups](https://www.trendhunter.com/trends/kim-crawford.md) - [French Peach Liqueur Pop-Ups](https://www.trendhunter.com/trends/juliette-liqueur.md) - [European Cocktail Kits](https://www.trendhunter.com/trends/limoncello-spritz.md) - [Toronto Art Wine Colllabs](https://www.trendhunter.com/trends/the-prisoner-wine-co-and-artist-justin-broadbent.md) - [Personalized Non-Alcoholic Beverages](https://www.trendhunter.com/trends/le-fizz-by-ghia.md) - [Art-Covered Sparkling Wines](https://www.trendhunter.com/trends/desiderio-n1-limited-edition-art-bottles.md) - [Wine Window-Inspired Cocktail Campaigns](https://www.trendhunter.com/trends/aperol-festive-spritz-window.md) - [Italian Aperitivo Launches](https://www.trendhunter.com/trends/doladira-aperitivo.md) - [French Show-Themed Wines](https://www.trendhunter.com/trends/lillet-teams-up-with-emily-in-paris.md)