# Sleek Dual-Purpose Makeup Palettes lilah b.'s Divine Duo Can Add a Pop of Color to Lips and Cheeks By Riley von Niessen | Published 2017-07-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/lilah-b References: [sephora](http://www.sephora.com/divine-duo-lip-cheek) & [lilahbeauty](https://lilahbeauty.com/) In order to make applying makeup on the go a whole lot easier, beauty brand lilah b. launched its Dive Duo Lip & Cheek palettes in a [variety of different shades](https://www.trendhunter.com/trends/shine-foundation-and-cheekbone-beauty). The colors range from a bright hue of red to a flattering hue of beige -- making the palettes suitable for virtually all skin tones. With these versatile berry-hues shades, lilah b.'s Divine Duo palettes can be applied to one's [lips or cheeks](https://www.trendhunter.com/trends/lip-cheek-sticks), making it the perfect product to throw in one's purse for midday touch-ups. Although the shades all have a [matte finish](https://www.trendhunter.com/trends/cream-blush-stick) to them, they have a creamy texture that enables them to moisturize the skin and be blended in with ease. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 66% | Activity: 60% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Dual-purpose Makeup:** Opportunity for innovative beauty brands to create versatile makeup products that can be used for lips and cheeks. - **On-the-go Beauty:** Potential for portable and travel-friendly makeup palettes that are convenient for midday touch-ups. - **Moisturizing Matte Finish:** Scope for developing matte makeup products with creamy textures that moisturize the skin while providing a matte look. ### Sectors Adopting This - **Beauty:** Beauty brands can explore creating dual-purpose makeup products and portable palettes for consumer convenience. - **Cosmetics:** Opportunity for cosmetic companies to innovate by combining moisturizing properties with matte finishes in their product offerings. - **Fashion:** Collaboration potential between beauty and fashion brands to create on-the-go makeup products that complement fashion trends. ## Related on Trend Hunter - [Effortless Minimalist Makeup Products](https://www.trendhunter.com/trends/blush-lip-color.md) - [Split Duo Lipstick Shades](https://www.trendhunter.com/trends/work-hardplay-hard.md) - [Take-Anywhere Beauty Balms](https://www.trendhunter.com/trends/miracle-balm-palette.md) - [Cream-Based Blush Palettes](https://www.trendhunter.com/trends/cream-face-palette.md) - [Multi-Purpose Blush Product Lines](https://www.trendhunter.com/trends/ontheglow-blush.md) - [Buttery Face Palettes](https://www.trendhunter.com/trends/halo-sculpt.md) - [Versatile Holiday Lip Sets](https://www.trendhunter.com/trends/holiday-trio-makeup-set.md) - [Sculptural Beauty Palettes](https://www.trendhunter.com/trends/contour-and-highlight-palettes.md) - [3-in-1 Lipsticks](https://www.trendhunter.com/trends/dynamic-duo-lipstick.md)