# Urban Lilac Fragrances DS & Durga's Lilac City Features a Concrete Base Note By Laura McQuarrie | Published 2025-04-24 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/lilac-city References: [instagram](https://www.instagram.com/p/DIziab-hm1w/?img_index=1) & [dsanddurga](https://www.dsanddurga.com/products/lilac-city-perfume?product=9665040351523&variant=50632669888803)  Some people dislike floral perfumes because they can find the scents overly sweet, cloying, too mature or reminiscent of artificial air fresheners, but DS & Durga's Lilac City is a [limited-edition launch](https://www.trendhunter.com/trends/lolita-lempicka-mon-premier) positioned as "the floral for people who don't wear florals." This floral perfume opens with a crisp burst of lime and delicate petals, softened by the citrusy charm of bergamot, creating a bright, playful introduction. As it settles, [lush purple lilac](https://www.trendhunter.com/trends/violet-sucre-by-le-monde-gourmand) and creamy jasmine bloom at the heart, grounded by the powdery elegance of orris. The dry-down reveals a surprising contrast—concrete and white moss wrapped in a veil of fancy musk, adding an unexpected urban sophistication to the soft, sweet floral core. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 36% | Activity: 47% | Freshness: 39% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Urban-floral Fragrances:** Urban-floral fragrances blend traditional floral notes with unique, city-inspired elements like concrete, appealing to a younger, trend-conscious demographic. - **Contrasting Scent Profiles:** Perfumes featuring surprising contrasts, such as pairing flowers with unconventional notes like concrete, create a captivating olfactory experience that challenges traditional scent categories. - **Limited-edition Perfume Releases:** Limited-edition perfume releases create exclusivity and urgency, driving interest and engagement among consumers seeking unique and ephemeral scent experiences. ### Where This Applies - **Luxury Fragrance Industry:** The luxury fragrance industry is experimenting with non-traditional base notes to diversify its offerings, attracting consumers who prefer sophisticated and contemporary scent profiles. - **Consumer Goods Industry:** In the consumer goods industry, there is a growing market for innovative fragrances that cater to niche preferences, such as those who typically avoid floral scents. - **Fashion and Lifestyle Industry:** Fashion and lifestyle brands are increasingly collaborating with perfume makers to create signature scents that align with urban, modern aesthetics and a lifestyle-focused market. ## Related on Trend Hunter - [Electrifying Urban Fragrances](https://www.trendhunter.com/trends/concrete-lightning.md) - [Brown Orchid Perfumes](https://www.trendhunter.com/trends/brown-flowers-by-ds-durga.md) - [Next-Gen Citrus Floral Fragrances](https://www.trendhunter.com/trends/florist-eau-de-parfum.md) - [Electric Floral Fragrances](https://www.trendhunter.com/trends/dauphinette-369-eau-de-parfum.md) - [Uplifting Lychee Fragrances](https://www.trendhunter.com/trends/11-11-lychee.md) - [Feminine Western Fragrances](https://www.trendhunter.com/trends/cowgirl-grass.md) - [Floral Fragrance Additions](https://www.trendhunter.com/trends/violette-30.md) - [Leathery Rose Fragrances](https://www.trendhunter.com/trends/rose-whip-by-phlur.md) - [Desert Floral-Inspired Fragrances](https://www.trendhunter.com/trends/desert-floral.md)