# Rapper-Led Tech Campaigns Logitech's 'Defy Logic' As with Lil Nas X Will Air at Super Bowl 2021 By Jana Pijak | Published 2021-02-04 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/lil-nas-x References: [youtube](https://www.youtube.com/watch?v=3dBl1iwqqbw) Logitech's 'Defy Logic' campaign is a new ad that will air at [Super Bowl 2021](https://www.trendhunter.com/trends/squarespace-2026-super-bowl) this weekend. The tech brand's latest campaign features a star-studded cast led by [rapper Lil Nas X](https://www.trendhunter.com/trends/topicals) with appearances from environmentalist Leah Thomas, makeup artist Kimberley Margarita, entrepreneur Dr. Roshawnna Novellus, digital artists Zach Lieberman + MolMol Kuo, [Streamer](https://www.trendhunter.com/trends/bang-energy) Meg Kaylee, environmentalists Amy and Ella Meek and educator Melz Owusu. The ad also spotlights musician Yvette Young, artists Noemi Schipfer + Takami Nakamoto and illustrator Mercedes Bazan. Sending a message that "to create the future, you must defy the logic of the past," Logitech's Defy Logic campaign will be promoted with #DefyLogic​ on social media channels. The campaign showcases how each of its cast members -- from designers and artists to musicians and educators -- brings change to life with the help of Logitech's interactive tech. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 4% | Activity: 35% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### What's Driving This Trend - **Rapper-led Tech Campaigns:** The rise of musician-led campaigns for technology brands presents opportunities for collaboration with influential and diverse creators. - **Social Media Promotion:** Using social media campaigns to promote ads and increase brand visibility provides opportunities for engaging with audiences across various platforms. - **Interactive Tech and Creatives:** Highlighting how interactive technology can assist creatives in bringing their vision to life presents opportunities for brand partnerships with artists and designers. ### Who This Affects Most - **Technology:** The technology industry can leverage the influential reach of musicians and creatives to promote new products and increase brand awareness. - **Advertising:** Incorporating musicians and creatives into big-budget ad campaigns presents opportunities for memorable and innovative commercials. - **Art and Design:** Collaborating with interactive tech brands like Logitech offers opportunities for artists and designers to enhance their creative process and showcase their work. ## Related on Trend Hunter - [Comprehensive Tech Showcase Events](https://www.trendhunter.com/trends/logiplay-2024.md) - [Celebrity-Starring Super Bowl Ads](https://www.trendhunter.com/trends/doja-cat-2.md) - [Immersive Keyboard-Focused Events](https://www.trendhunter.com/trends/pop-icon-keys.md) - [Streamlined Software Campaigns](https://www.trendhunter.com/trends/rule-your-business.md) - [Sensitivity Marketing Campaigns](https://www.trendhunter.com/trends/were-all-a-lil-sensitive.md) - [Humorous AI-Forward Spots](https://www.trendhunter.com/trends/act-like-you-know.md) - [Tech Fashion Sport Campaigns](https://www.trendhunter.com/trends/athletic-intelligence-is-here.md) - [Celebrity-Endorsed Sneaker Campaigns](https://www.trendhunter.com/trends/start-with-sneakers.md) - [Super Bowl Sleep Ads](https://www.trendhunter.com/trends/love-yourself-like-a-legend.md)