# CGI Influencer Campaigns Pacsun Launches New Social Content with Virtual Influencer, Lil Miquela By Niko Pajkovic | Published 2022-08-16 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/lil-miquela References: [adweek](https://www.adweek.com/commerce/pacsun-finds-a-digital-muse-in-virtual-influencer-lil-miquela/) & [pacsun](https://www.pacsun.com/) Californian-based clothing retailer PacSun has tapped virtual influencer Lil Miquel to launch a new series of social content to promote the brand's back-to-school and holiday offerings. To be clear, Lil Miquel is a completely computer-generated influencer and model with a lifelike appearance. She first gained popularity in 2016 and has since gained over three million followers on [Instagram](https://www.trendhunter.com/trends/mira) and partnered with numerous fashion labels, including Dior, Prada, and [Calvin Klein](https://www.trendhunter.com/trends/90sinspired-denim-campaign). Considering Pacsun has already launched virtual stores in the metaverse, the addition of a Lil Miqual-backed campaign seems particularly well-suited for the brand. “Miquela has become a digital muse for Pacsun, and we’re thrilled to be working with a great example of a strong female advocate and inspiration,” said the president of Pacsun, Brieane Olson. “She aligns with our core brand values and vision … speaking out on important social issues like BLM and [Rally the Vote](https://www.trendhunter.com/trends/valueoriented-meal), as well as achieving inroads into metaverse fashion and culture.” Image Credit: PacSun ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 87% | Activity: 95% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **CGI Influencer Marketing:** Virtual influencers offer a unique opportunity for brands to promote their products through captivating and realistic virtual personalities. - **Virtual Brand Ambassadors:** The creation and partnership with virtual influencers provide brands with the opportunity to reach a wider audience and establish a more diverse, digital brand image. - **Metaverse Advertising:** As virtual stores become increasingly popular, establishing a presence in the metaverse through partnerships with virtual influencers and immersive brand experiences presents a disruptive innovation opportunity. ### Sectors Adopting This - **Fashion Retail:** Virtual influencers and metaverse advertising provide innovative methods for fashion retailers, like PacSun, to increase brand awareness and sales. - **Advertising and Marketing:** As virtual influencers gain more popularity, companies in the advertising and marketing industry need to explore the benefits of this new marketing trend. - **Technology and Entertainment:** As the metaverse continues to grow and evolve, the intersection of technology and entertainment becomes increasingly relevant for brands seeking innovative marketing strategies. ## Related on Trend Hunter - [Metaverse Apparel Campaigns](https://www.trendhunter.com/trends/pacsun-springsummer-2022.md) - [Virtual Influencer Metaverses](https://www.trendhunter.com/trends/villa-m.md) - [Virtual Department Store Influencers](https://www.trendhunter.com/trends/mira.md) - [Lifestyle Apparel Metaverse Pop-Ups](https://www.trendhunter.com/trends/complexland.md) - [CGI-Created Fashion Campaigns](https://www.trendhunter.com/trends/find-your-courage.md) - [Uplifting Virtual Influencer Collabs](https://www.trendhunter.com/trends/lennnie-x-dove.md) - [LA-Inspired Metaverse Experiences](https://www.trendhunter.com/trends/los-angeles-tycoon.md) - [AI-Powered Virtual Influencers](https://www.trendhunter.com/trends/virtual-influencers.md) - [GenAI Virtual Shoppers](https://www.trendhunter.com/trends/virtual-shopper.md)