# Versatile Miniature Highlighting Sticks Fenty Beauty Now Offers 'Lil Match Stix' for on the Go Use By Riley von Niessen | Published 2018-04-12 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/lil-match-stix References: [popsugar](https://www.popsugar.com/beauty/Fenty-Beauty-Launches-Mini-Match-Stix-Duo-44733424) & [fentybeauty](https://www.fentybeauty.com/?dsfd) Rihanna's [Fenty Beauty](https://www.trendhunter.com/trends/gloss-bomb-skix) brand launched a miniature version of its popular 'Gloss Bomb' lip product just a short while ago, and now the brand is back with 'Lil Match Stix,' condensed versions of the versatile highlighting sticks that instantly became a favorite among fans. A pair of the Lil Match Stix can be purchased for $22 USD, which is less costly than one of the regular-sized Match Stix. In addition to being used as a highlighter, the Lil Match Stix are great for contouring, highlighting, and can even be used as eyeshadows. The [Lil Match Stix are currently available](https://www.trendhunter.com/trends/makeup-minis) on the the Fenty Beauty and Sephora websites, as well as in-store locations. As the miniature versions are so small, they're ideal for packing into a bag for on the go use. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 72% | Activity: 66% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Miniature Beauty Products:** The trend for creating smaller versions of existing beauty products offers opportunities for companies to appeal to consumers looking for portable and affordable options. - **Versatile Beauty Products:** Developing multi-purpose beauty products with both highlighting and contouring capabilities offers the potential to reach a wider consumer base while streamlining beauty routines. - **Direct to Consumer Sales:** As more brands move towards selling their products directly to consumers online, there is an opportunity for beauty companies to reduce costs and connect more personally with their customers through online channels. ### Industries Being Reshaped - **Cosmetics:** Within the cosmetics industry, innovative miniaturization techniques can provide disruptive opportunities to reach new consumers and drive revenue growth. - **Retail:** Retailers who stock innovative and versatile beauty products, such as miniature highlighting sticks, can attract younger consumers looking for fast and affordable beauty options. - **E-commerce:** In the e-commerce sector, the ability to sell miniature beauty products directly to consumers can lead to unique opportunities to reach niche markets looking for convenience and affordability. ## Related on Trend Hunter - [Pigmented Gloss Sticks](https://www.trendhunter.com/trends/gloss-bomb-skix.md) - [Compact Shimmer Highlighters](https://www.trendhunter.com/trends/kimchi-chic-beauty.md) - [Flattering Rose-Mauve Lip Sets](https://www.trendhunter.com/trends/3piece-lip-set.md) - [Functional Mini Cosmetics](https://www.trendhunter.com/trends/make-it-mini-makeup.md) - [Miniature Lip Liner Sets](https://www.trendhunter.com/trends/charlottes-iconic-lip-cheat-trio.md) - [Curated Mini Hue-Imparting Lines](https://www.trendhunter.com/trends/tinted-skincare-set.md) - [Portable Setting Powders](https://www.trendhunter.com/trends/puff-puff-pass-setting-powder.md) - [Miniature Makeup Packaging](https://www.trendhunter.com/trends/makeup-minis.md) - [Body Luminizer Shade Expansions](https://www.trendhunter.com/trends/fenty-beauty-body-lava.md)