# Safe Intimacy Rap Songs The Lil Mama Sausage Video Promotes Condom Use for Youth By Corinne Guirgis | Published 2015-06-01 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/lil-mama-sausage References: [highsnobiety](http://www.highsnobiety.com/2015/05/29/lil-mama-sausage/) & [themuse.jezebel](http://themuse.jezebel.com/lil-mama-promotes-condoms-breakfast-in-feel-good-vide-1707663571) Safe sex videos and PSAs are nothing new, but the Lil Mama Sausage video is a new take on an old trick. The hip hop artist has used her video and voice to sell a message that is close to her heart -- [condom use](https://www.trendhunter.com/trends/goat-condom). The olds chool-style video pays tribute to many artists, playing on the value of nostalgia in youth and [hip hop culture](https://www.trendhunter.com/trends/follow-your-ears). The catchy song and dance anthem is true to the artist's style, who has skyrocketed to the top of the underground hip hop ladder with her signature fearlessness. In a youth culture of fast moving headlines and inattention, the artist's courageous career move likely holds the key to making a meaningful impact on young people; a marriage of the message to [socially shareable content](https://www.trendhunter.com/trends/skyn-supreme-feel-condoms). ## Trend Insights (Trend Hunter) - Score: 0.4/10 - Popularity: 1% | Activity: 3% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### What Makes This Trend Stand Out - **Safe Intimacy Songs:** Musicians incorporate safe sex messages into their songs, increasing awareness and promotion of condom use. - **Nostalgia-inspired Marketing:** Companies use nostalgia in marketing campaigns to appeal to younger generations and make a meaningful impact on their buying behavior. - **Socially Shareable Messaging:** Brands create shareable content with empowering messages to reach younger generations and increase social awareness of important issues. ### Sectors Adopting This - **Music Industry:** Artists and record labels use their platforms to promote safe sex and other social issues, connecting with younger generations through music and culture. - **Marketing Industry:** Marketing agencies and companies use nostalgia-inspired campaigns to connect with younger demographics and promote products/services in a meaningful way. - **Social Media Industry:** Social media platforms partner with socially conscious brands to promote empowering messages, drive engagement, and increase awareness among younger audiences. ## Related on Trend Hunter - [Pizza-Themed Music Videos](https://www.trendhunter.com/trends/lucha-little.md) - [Senior Safe Sex Campaigns](https://www.trendhunter.com/trends/fcking-old.md) - [Safer Sex Campaigns](https://www.trendhunter.com/trends/use-a-condom.md) - [Bouillon-Based Food Campaigns](https://www.trendhunter.com/trends/fast-food-remix.md) - [Promotional Condom Delivery Campaigns](https://www.trendhunter.com/trends/condom-delivery1.md) - [Hip-Hop Group-Approved Cookies](https://www.trendhunter.com/trends/grandmas-cookies.md) - [Sexual Wellness Streetwear Collabs](https://www.trendhunter.com/trends/goat-condom.md) - [Rapper-Inspired Easter Ads](https://www.trendhunter.com/trends/nova-starr.md) - [Hygienic Hippo Campaigns](https://www.trendhunter.com/trends/confessions-of-moo-deng.md)