# Dynamic Tech Repair Services Likewize Disrupts the Tech Protection Industry with its New Model By Niko Pajkovic | Published 2021-08-20 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/likewize References: [prnewswire](https://www.prnewswire.com/news-releases/brightstar-rebrands-to-likewize-delivering-a-new-standard-for-tech-protection-and-support-301357965.html) & [likewize](http://likewize.com) American technology company Brightstar has announced a [complete rebranding of its company](https://www.trendhunter.com/trends/nice-ccaas) to 'Likewize,' a decision made to highlight its transition from a mobile phone distributor to a comprehensive tech protection and service provider. Under its new name, the company intends to build out a service that will make "people's technology problems painless," by offering complete protection against any technology disruption. The company rebrand also comes as a result of it receiving approximately $1 billion in global funding, which included the acquisition of [tech repair companies](https://www.trendhunter.com/trends/ifixit-fixbot) LucidCX and WeFix. Now, Likewize is set to offer the world's most comprehensive [tech protection services](https://www.trendhunter.com/trends/pixel-care-plus), which include tech insurance, tech renewals, expert tech support, device recycling, and more. Of course, a stand-out feature for the company is its "anywhere repair" services, which provide customers options for both mail-in repairs and "come to you" repairs. Image Credit: Shutterstock ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 65% | Activity: 28% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [New Ventures](https://www.trendhunter.com/newventures) ## Key Themes ### What's Driving This Trend - **Comprehensive Tech Protection Services:** Likewize is building out a service to make people's technology problems painless by offering complete protection against any technology disruption. - **Anywhere Repair Services:** Likewize's 'come to you' repair service provides customers with a disruptive innovation opportunity. - **Tech Renewal Programs:** Likewize's tech renewal program is a disruptive innovation opportunity for the technology protection and mobile phone industry. ### Who This Affects Most - **Technology Protection Services:** The Likewize model is disrupting the traditional technology protection industry by offering comprehensive tech protection services. - **Tech Repair Services:** The acquisition of tech repair companies LucidCX and WeFix are disruptive innovation opportunities for the tech repair industry with Likewize leading the way. - **Mobile Phone Industry:** Likewize's rebranding and focus on comprehensive tech protection services, including tech renewal programs, is a disruptive innovation opportunity for the mobile phone industry. ## Related on Trend Hunter - [Self-Repair Tech Platforms](https://www.trendhunter.com/trends/selfrepair-tech-platform.md) - [Refocused Technology Companies](https://www.trendhunter.com/trends/goto.md) - [Streamlined Used Tech Retailers](https://www.trendhunter.com/trends/its-worth-more.md) - [DIY Tech Repair Programs](https://www.trendhunter.com/trends/apple-self-service-repair.md) - [India-Based Refurbishing Brands](https://www.trendhunter.com/trends/refit-global.md) - [Data Connectivity Re-Branding Initiatives](https://www.trendhunter.com/trends/data-connectivity.md) - [Rebranded Customer Support Platforms](https://www.trendhunter.com/trends/lg-care-q.md) - [Travel-Focused Rebranding Initiatives](https://www.trendhunter.com/trends/travel-and-expense.md) - [Collaboration Technology Repair Programs](https://www.trendhunter.com/trends/samsung-self-repair-program.md)