# Welcoming Plant-Based Butcheries Love Handle is a First-of-Its-Kind Destination in Singapore By Laura McQuarrie | Published 2022-02-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/like-meat-but-better References: [greenqueen.hk](https://www.greenqueen.com.hk/singapore-first-vegan-butcher-love-handle/)  Love Handle is a newly opened vegan concept store in Singapore that sells a full range of alternative meats, condiments, and plant-based dairy products. Complete with a "meat" counter and a deli-style dine-in space, the location is a spot to pick up innovative meatless and dairy-free alternatives and prepared dishes. The meatless destination caters to vegans and non-vegans alike with a friendly atmosphere that invites people in. Love Handle is focused on serving delicious food first and the fact that everything offered is vegan is a secondary piece of information. Co-founder and CEO Ken Kuguru says, "Love Handle products, including our plant-based meats, dairy products and condiments, are very much for meat-eaters. That’s because our curation and innovation departments only approve plant-based proteins which check off the '100% Meaty' checkbox." A selection of raw, marinated and prepared plant-based meats are available on-site, including items from brands like Impossible and TiNDLE. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 69% | Activity: 69% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Plant-based Meat Market Expansion:** The concept of plant-based butcheries offers a disruptive innovation opportunity by catering to the increasing demand for meat alternatives in the food industry. - **Innovation in Manufacturing Plant-based Proteins:** The emergence of alternative meats, condiments, and plant-based dairy products presents an opportunity to disrupt traditional meat and dairy industry supply chains. - **Meatless Convenience and Deli-style Dining:** The introduction of plant-based butcheries with dine-in spaces offers a disruptive innovation opportunity by providing meatless food concepts that target vegans and non-vegans alike. ### Sectors Adopting This - **Food Retail Industry:** The plant-based butcheries trend emerges as a disruptive trend in the food retail industry, offering disruptive innovation opportunities to cater to the increasing demand of meatless alternatives. - **Alternative Protein Industry:** The expanding market for plant-based meats, dairy products and condiments presents an opportunity for innovation in the alternative protein space. - **Quick Service Restaurant Industry:** The emergence of meatless convenience and deli-style dining offers a disruptive innovation opportunity for the quick service restaurant industry by providing innovative plant-based options for a growing market. ## Related on Trend Hunter - [Singaporean Plant-Based Butcher Shops](https://www.trendhunter.com/trends/love-handle-singapore.md) - [Singaporean Plant-Based Food Brands](https://www.trendhunter.com/trends/happiee.md) - [Vegan Luncheon Meat Products](https://www.trendhunter.com/trends/food-brand-anew.md) - [Whole-Cut Vegan Meats](https://www.trendhunter.com/trends/plant-based-whole-cuts.md) - [Meat-Free Prague Butcher Shops](https://www.trendhunter.com/trends/plantbased-butcher-shop.md) - [Wholesome Meatless Alternatives](https://www.trendhunter.com/trends/plant-it.md) - [Chef-Approved Plant-Based Meats](https://www.trendhunter.com/trends/redefine-meat-products.md) - [Singaporean Cultivated Chicken Stalls](https://www.trendhunter.com/trends/hawker-stall.md) - [Lab-Grown Chicken Satays](https://www.trendhunter.com/trends/good-meat-1.md)