# Social-Powered Vending Machines The Pepsi 'Like Machine' Dispenses Sodas for Likes By Alexander Lam | Published 2013-05-30 | Updated 2013-06-01 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/like-machine References: [creativecriminals](http://creativecriminals.com/online/pepsi-like-machine/) Instead of taking cash, the [Pepsi](https://www.trendhunter.com/trends/pepsi-the-sweetest-campaign) 'Like Machine' accepts [Facebook](https://www.trendhunter.com/trends/what-the-fanta-1) likes as payment. People who liked the Pepsi page received a free soda from the machine. The machine works by interfacing with your smartphone to provide you with Pepsi. After liking the Facebook page and choosing a type of Pepsi on your phone, the machine instantly dispenses a soda. Those without phones could use a large touchscreen to log in to Facebook and like the page. Developed by ad agency TBWA, the campaign was built to replace the act of giving out [free samples](https://www.trendhunter.com/trends/sonic-cocacola-your-way). Instead of indiscriminately providing free pop, the machine tracks and records those that it provides drinks to. The result is a wealth of consumer data that Pepsi can use for future campaigns. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 45% | Activity: 85% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### What's Driving This Trend - **Social-powered Vending Machines:** Using social media platforms such as Facebook for transactions in vending machines. - **Data-driven Marketing Campaigns:** Collecting consumer data through vending machines for future targeted marketing campaigns. - **Interactive Campaigns:** Replacing traditional sampling methods with interactive campaigns that engage customers and collect data at the same time. ### Who This Affects Most - **Advertising:** Using social-powered vending machines for interactive and data-driven advertising campaigns. - **Retail:** Implementing social-powered vending machines to engage customers and collect data for future marketing campaigns. - **Technology:** Developing vending machines with advanced connectivity capabilities, such as smartphone and social media integrations. ## Related on Trend Hunter - [AI-Integrated Soda Campaigns](https://www.trendhunter.com/trends/pepsi-the-sweetest-campaign.md) - [LED Can Concepts](https://www.trendhunter.com/trends/pepsi-smart-can.md) - [Cleverly-Disguised Fountain Cups](https://www.trendhunter.com/trends/undercover-cups.md) - [Sound-Dectecting AR Mirrors](https://www.trendhunter.com/trends/venting-machine.md) - [Beer-Dispensing Guitar Machines](https://www.trendhunter.com/trends/slay-to-pay.md) - [Smart Vending Machines](https://www.trendhunter.com/trends/smart-vending-machines.md) - [Team-Building Vending Machines](https://www.trendhunter.com/trends/treat-vending-machine.md) - [Card-Style Game Soda Campaigns](https://www.trendhunter.com/trends/bottle-lotto-sweepstakes.md) - [Cheeky Food-Focused Soda Campaigns](https://www.trendhunter.com/trends/share-a-pepsi.md)