# Cows Doing Yoga Before You Eat Them "Like it Lean" Tasteless Ads By Ayman | Published 2008-06-17 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/like-it-lean-campaign References: [adsoftheworld](http://adsoftheworld.com/media/print/like_it_lean_beef) The tag line for this ad is, “Taste for a healthy lifestyle." Perhaps the tag line should be, “Taste for a bad campaign.” It is just in bad taste to portray the animals you are promoting people to eat as lovable characters hitting the gym to be lean enough for you to eat/ To make things worse, the campaign is not by an amateur or a student, it is by [TBWA](https://www.trendhunter.com/trends/balloon-product-test), a seasoned ad agency. The print ads promote *Like It Lean's* Chicken, Beef, and Ham meals by depicting the animals' healthy life style. We see cows in a yoga class, pigs on cycling machines, and a chicken doing aerobics. [PETA](https://www.trendhunter.com/trends/animal-intelligence) will have a field day with these: That is not to say vegetarians do not have their fair share of stupid ads. See blow! ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 31% | Activity: 31% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What's Driving This Trend - **Ethical Consumption:** Consumers demand more transparency and ethics in the production and marketing of animal products. - **Humane Marketing:** Businesses adopt more humane techniques in the production and promotion of animal products. - **Sustainable Agriculture:** The agriculture industry moves towards more sustainable and ethical practices in animal breeding and farming. ### Who This Affects Most - **Food and Beverage:** The food and beverage industry faces pressure to produce animal products in a more ethical and sustainable manner. - **Advertising:** The advertising industry must align itself with consumer demand for more ethical and humane marketing of animal products. - **Animal Welfare:** The animal welfare industry advocates for more ethical and sustainable practices in the breeding and farming of livestock. ## Related on Trend Hunter - [Plant-Based Meat Resolution Campaigns](https://www.trendhunter.com/trends/beyond-meat-literally-the-least-you-can-do.md) - [Provocative AR Campaigns](https://www.trendhunter.com/trends/not-so-happy-animals.md) - [Quirky Plant-Based Food Ads](https://www.trendhunter.com/trends/gosh-food.md) - [Plant-Based Billboard Takeovers](https://www.trendhunter.com/trends/plant-based-billboard.md) - [Lazy Cereal Campaigns](https://www.trendhunter.com/trends/surreal-cereal.md) - [Alternative Butter Ads](https://www.trendhunter.com/trends/crush-expectations.md) - [Cheeky Cow-Inspired Qsr Campaigns](https://www.trendhunter.com/trends/eat-mor-chikin.md) - [Unconventional Health Food Ads](https://www.trendhunter.com/trends/rxbar-ad.md) - [AI-Powered QSR Campaigns](https://www.trendhunter.com/trends/fastfood-ad.md)