# Life-Saving Social Campaigns The Red Cross' Like for Life Uses Instagram to Demonstrate CPR By Laura McQuarrie | Published 2015-03-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/like-for-life References: [adsoftheworld](http://adsoftheworld.com/media/online/hungarian_red_cross_like_for_life) & [voroskereszt.hu](http://www.voroskereszt.hu/) The [Red Cross](https://www.trendhunter.com/trends/encourage-blood-donations)' Like for Life campaign was set up on [Instagram](https://www.trendhunter.com/trends/likelike) in response to the fact that over 70 people die each day in Hungary due to [heart attacks](https://www.trendhunter.com/trends/wear-your-heart), and only about 10% of people know how to perform CPR. The social campaign was made up of video posts that showed an animation of someone being stricken by a heart attack. In order to revive the red and white silhouettes on-screen, all people had to do was tap the screen, mimicking the rate at which a person could be revived with CPR. These interactive posts were summed up with a message informing people that they could take courses through the Red Cross to deepen their knowledge of CPR. Since automatically liking a post happened during the interactive video, this is a clever way to ensure that the message was spread wide. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 34% | Activity: 73% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Interactive Social Campaigns:** Campaigns that engage users through interactive videos or animations can help increase awareness and knowledge on important societal issues. - **Skill-based Social Campaigns:** Social campaigns that encourage people to learn practical skills such as CPR can help save lives and strengthen communities. - **Automated Messaging Techniques:** Social campaigns that incorporate automated messaging techniques, such as automatic likes, can help spread awareness of important causes to a wider audience. ### Where This Applies - **Non-profit:** Non-profit organizations like the Red Cross can take advantage of social media platforms to create engaging campaigns that raise awareness and encourage action on important social issues. - **Healthcare:** Healthcare organizations can leverage social media campaigns to educate people on important health issues and promote the adoption of life-saving skills like CPR. - **Marketing:** Marketing professionals can learn from the Red Cross' Like for Life campaign and create innovative social media campaigns that engage audiences and promote socially responsible behaviors. ## Related on Trend Hunter - [Uplifting Social Media Campaigns](https://www.trendhunter.com/trends/optimism-your-feed.md) - [Unpredictable Festive Ad Campaigns](https://www.trendhunter.com/trends/snowfall.md) - [Quickly Accessible Health Information](https://www.trendhunter.com/trends/first-aid-information-shelves.md) - [Pancake-Centric Health Campaigns](https://www.trendhunter.com/trends/pancakes-against-breast-cancer.md) - [Gamer-Targeted Donor Campaigns](https://www.trendhunter.com/trends/virtual-donors.md) - [Charitable Live-Marketing Campaigns](https://www.trendhunter.com/trends/living-billboards.md) - [Social Media Dating Profiles](https://www.trendhunter.com/trends/likelike.md) - [App-Connected CPR Practice Sets](https://www.trendhunter.com/trends/cprcube-pro.md) - [Heartwarming Social Good Ads](https://www.trendhunter.com/trends/moments-that-count.md)