# Interactive Inflatable Branding Heineken's 'Like for Balloon' Friend Finding Tactic Lifts Of By Josh Mears | Published 2012-01-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/like-for-balloon References: [psfk](http://www.psfk.com/2012/01/heineken-facebook-balloons.html) & [youtube](http://www.youtube.com/watch?v=Jw_OiEzH5j0&feature=related) It seems that companies everywhere are racing to supercharge their Klout score by acquiring virtual friends, and similarly, [Heineken](https://www.trendhunter.com/trends/heineken-friend) floats away with its "Like for balloon" viral campaign. The idea very straightforward, for every like they receive on the Brazilian [Facebook](https://www.trendhunter.com/trends/the-neighborator) page, they will fill another balloon in their offices. This [YouTube](https://www.trendhunter.com/trends/feel-the-alps) creation is completely interactive, and allows followers the opportunity to have their message read aloud on YouTube. In one day, the beer brand's Brazilian subscription page was flooded with thousands of beer and balloon lovers. The campaign is an effort for Heineken to cut into Brahma’s market segment, which currently holds the majority of the Brazilian beer's market share. Like for balloon is another inventive way in which Heineken continues to expand its creative content and reach out to a wider, more loyal following. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 72% | Activity: 93% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Viral Campaigns:** Opportunity for companies to engage with consumers and boost brand recognition through interactive and shareable online campaigns. - **Interactive Marketing:** Potential for brands to interact with their audience in creative and engaging ways, using platforms like social media and YouTube. - **Competitive Market Strategies:** Disruptive innovation opportunity for companies to gain market share by introducing unique and captivating marketing tactics to target their competitors' audience. ### Sectors Adopting This - **Beverage Industry:** Innovative marketing approaches like interactive inflatables could help beverage brands differentiate themselves and attract more customers. - **Social Media Marketing:** Opportunity for social media marketing agencies to assist brands in developing and executing viral campaigns that increase engagement and brand loyalty. - **Competitor Analysis Services:** Businesses can utilize competitor analysis services to identify opportunities in their competitors' marketing strategies and develop disruptive marketing tactics to outperform them. ## Related on Trend Hunter - [Anti-AI Beer Billboards](https://www.trendhunter.com/trends/heineken-friend.md) - [Friendly Fandom Campaigns](https://www.trendhunter.com/trends/fans-have-more-friends.md) - [Phygital Beer Activations](https://www.trendhunter.com/trends/heineken-silver-beer.md) - [Beer-Cooling Billboards](https://www.trendhunter.com/trends/heineken-billboard.md) - [Beer Anti-Fakeness Ads](https://www.trendhunter.com/trends/antifakeness-ad.md) - [Dating-Style Bar Discovery Platforms](https://www.trendhunter.com/trends/bar-dating.md) - [Sensorial Beer Campaigns](https://www.trendhunter.com/trends/feel-the-alps.md) - [Beer-Pouring Party Billboards](https://www.trendhunter.com/trends/jubel-billboard.md) - [Consumer-Focused Festive Billboards](https://www.trendhunter.com/trends/tell-us-your-tradition.md)