# Blistering Beauty Editorials Photographer Ismaele Bulla Captured a Beauty Story Called 'Like Fire' By Megan Facciuolo | Published 2014-03-10 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/like-fire-beauty-editorial References: [beautyscene.net](http://www.beautyscene.net/beauty-shoots/beauty-exclusive-like-fire-by-ismaele-bulla/) & [ismaelebulla](http://www.ismaelebulla.com) [Beautyscene.net's](http://www.beautyscene.net/beauty-shoots/beauty-exclusive-like-fire-by-ismaele-bulla/) 'Like Fire' Beauty Editorial is deceivingly gruesome. Italian photographer Ismaele Bulla, with the help of makeup artist Silvia Gerzeli, captured the images with the repercussions of fire in mind: burns. Their makeup is seemingly done with thick, pigmented makeup and paint sloshed onto one side of their faces to give the illusion of fiery burnt skin. Some women look like they have painful raw skin, while others have the same facial landscape as the Sahara Desert. Blistery looking pocks are also on their skin -- it looks as though Gerzeli used some form of makeup adhesive or round beads to achieve the look. Even with all the repugnant [makeup artistry](https://www.trendhunter.com/trends/core-collection-1), Bulla is a true talent to still have been able to capture their beauty -- hats off to him. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 84% | Activity: 62% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Gruesome Beauty:** Disruptive innovation opportunity: Explore unconventional makeup techniques and effects to create unique and visually impactful beauty editorials. - **Burn-inspired Makeup:** Disruptive innovation opportunity: Develop new makeup products and techniques that mimic the appearance of burn injuries, allowing for artistic expression and storytelling in the beauty industry. - **Textured Skin Effects:** Disruptive innovation opportunity: Invent innovative materials or adhesive solutions that can create realistic textured skin effects, expanding the possibilities of special effects makeup and artistry. ### Industries Being Reshaped - **Fashion Photography:** Disruptive innovation opportunity: Collaborate with makeup artists and photographers to push the boundaries of beauty editorials and create captivating visual narratives. - **Makeup Artistry:** Disruptive innovation opportunity: Experiment with new materials, techniques, and effects to redefine the art of makeup and challenge traditional beauty standards. - **Special Effects Industry:** Disruptive innovation opportunity: Apply expertise in creating hyper-realistic effects to develop new products and techniques for enhancing visual storytelling in film, television, and theater. ## Related on Trend Hunter - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Runway-Inspired Peel-Off Masks](https://www.trendhunter.com/trends/glass-001-artistry-mask.md) - [Edgy Cruelty-Free Cosmetics](https://www.trendhunter.com/trends/barry-m-beauty.md) - [AI Sun Care Billboards](https://www.trendhunter.com/trends/burnable-billboard.md) - [Skin-Blurring Powder Blushes](https://www.trendhunter.com/trends/soft-focus-blurring-blush.md) - [Sculptural Beauty Palettes](https://www.trendhunter.com/trends/contour-and-highlight-palettes.md) - [Comedic Horror Cosmetics](https://www.trendhunter.com/trends/nyx-x-beetlejuice.md) - [Unretouched Photography Books](https://www.trendhunter.com/trends/dove-reimagine-beauty.md) - [High-End Beauty Campaigns](https://www.trendhunter.com/trends/la-beaut-louis-vuitton-campaign.md)