# Co-Branded Low-Calorie Snacks Like Air x Prime Bites Created a Flavor for Fans on TikTok By Laura McQuarrie | Published 2025-07-31 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/like-air-x-prime-bites References: [prnewswire](https://www.prnewswire.com/news-releases/like-air-announces-first-ever-co-branded-flavor-drop-with-prime-bites-302517663.html) & [likeair](https://www.likeair.com/)  Like Air has officially launched its first-ever product collaboration with Prime Bites, the Like Air x Prime Bites Chocolate Glazed Donut Puffcorn, inspired by the high-protein functional snack company's most popular brownie flavor and number-one TikTok item. True to what Like Air fans already know and love, the co-branded Chocolate Glazed Donut flavor is prepared with non-GMO corn, plus it's gluten-free, nut-free, and a single-serve bag comes in at just 80 calories. In August 2024, Like Air launched its monthly TikTok Shop flavor drop program and continues to engage its community with exclusive product drops, weekly livestream shopping events, and influencer collabs. This strategic expansion taps into a loyal fan base on TikTok eager to experience new drops and entices Prime Bites' audience of health-conscious consumers. ## Trend Insights (Trend Hunter) - Score: 6.9/10 - Popularity: 76% | Activity: 85% | Freshness: 46% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Co-branded Health-conscious Snacks:** Co-branded snacks combining unique flavors and health benefits revitalize brand engagement through social media-driven campaigns. - **Tiktok-driven Product Launches:** Leveraging TikTok's platform for product launches and exclusive drops cultivates a sense of urgency and community among younger consumers. - **Single-serve Snack Innovations:** The development of low-calorie, single-serve snacks addresses consumer demand for portion-controlled indulgence without dietary compromise. ### Who This Affects Most - **Functional Snack Foods:** The proliferation of functional snack foods is disrupting traditional categories with innovative nutritional benefits and engaging marketing strategies. - **Influencer Marketing:** The influencer marketing industry is harnessing the power of social media personalities to drive brand loyalty and consumer participation in exclusive collaborations. - **E-commerce and Social Shopping:** The rise of e-commerce platforms integrated with social networks is transforming the way consumers discover and purchase products. ## Related on Trend Hunter - [Exclusive Social Shopping Snacks](https://www.trendhunter.com/trends/like-air-tiktok-shop.md) - [Airy Puffed Snacks](https://www.trendhunter.com/trends/like-air.md) - [Spicy Pickle Puffed Snacks](https://www.trendhunter.com/trends/like-air-spicy-dill-pickle-puffcorn.md) - [Coffee-Flavored Popcorn Snacks](https://www.trendhunter.com/trends/vietnamese-coffee-puffcorn.md) - [Airy Savory Flavor Snacks](https://www.trendhunter.com/trends/sour-cream-onion-puffcorn.md) - [Aerated Nut Snacks](https://www.trendhunter.com/trends/airnuts.md) - [Protein Rice Crisp Treats](https://www.trendhunter.com/trends/protein-rice-treats.md) - [Aerated Nut-Based Snack Products](https://www.trendhunter.com/trends/real-handful-air-nuts.md) - [Air Fryer Snack Products](https://www.trendhunter.com/trends/strong-roots-air-bites.md)