# Captain Imitation Competitions Captain Morgan Wants to See How You Live & Play Like a Captain By Laura McQuarrie | Published 2014-09-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/like-a-captain References: [marketingmag](http://www.marketingmag.ca/brands/captain-morgan-issues-like-a-captain-challenge-125370?rss=yes) & [likeacaptain](http://www.likeacaptain.com/) As part of its 'Like a Captain' campaign, Captain Morgan is giving away $10,000 to the person who best embodies the spirit of the brand's iconic captain. In order to be eligible for the challenge, people must share a photo, video or post to a social site like [Twitter](https://www.trendhunter.com/trends/nutrl), [Vine](https://www.trendhunter.com/trends/divine) or [Instagram](https://www.trendhunter.com/trends/americas-worst-home-bartender), accompanied by the #LikeACaptain tag. The brand will judge user submissions based on their creativity, and to give people an idea of the kind of spirit they're looking for, the brand showed a video of the crazy ways to sit, date and pour just like a captain. Even if you're not the grand prize winner, the second and third place prizes are pretty sizable too. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 56% | Activity: 95% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **User Generated Content Competitions:** Brands can launch UGC competitions with creative taglines to boost engagement, increase brand loyalty, and drive sales. - **Social Media Influencer Marketing:** Brands can collaborate with social media influencers to gain more user-generated content, increase brand awareness and boost engagement. - **Branded Hashtag Creation:** Brands can create and publicize a branded hashtag to increase brand reach and improve brand recall among their target audience. ### Industries Being Reshaped - **Alcoholic Beverage Industry:** Brands in the alcoholic beverage industry can launch similar UGC competitions with attractive rewards to enhance visibility and brand loyalty. - **Marketing Industry:** Marketing Agencies can utilize the power of social media campaigns and influencer marketing to help their clients generate user-generated content. - **Social Media Industry:** Social media platforms can develop new features and functionalities to help brands showcase user-generated content and incentivize more user participation. ## Related on Trend Hunter - [Road Safety Spirit Campaigns](https://www.trendhunter.com/trends/captain-of-the-night-campaign.md) - [Film-Inspired Rum Bottles](https://www.trendhunter.com/trends/captain-morgan-x-m3gan-20.md) - [Drink Coaster Phone Cases](https://www.trendhunter.com/trends/ultimate-signalfree-party.md) - [Cocktail-Inspired Malt Beverages](https://www.trendhunter.com/trends/captain-morgan-sliced.md) - [Brand-Boosting Social Media Contests](https://www.trendhunter.com/trends/iconic-agua.md) - [Ready-to-Sip Rum Refreshments](https://www.trendhunter.com/trends/captain-morgan-muck-pit-brew.md) - [Chili Lime Rums](https://www.trendhunter.com/trends/captain-morgan-sweet-chili-lime.md) - [Boldly Black Spiced Rums](https://www.trendhunter.com/trends/black-spiced-rums.md) - [Spicy Shot Kits](https://www.trendhunter.com/trends/sweet-heat-shot.md)