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# Purse Dresses
Lika Volkova's Eco SANS Clothing Line Is All About Practicality

By Tisah Tucknott | Published 2009-05-16 | Eco
Source: Trend Hunter, https://www.trendhunter.com/trends/lika-volkova-eco-friendly-sans-clothing-line
References: [lelamoda](http://www.lelamoda.com/2009/05/14/future-of-fashion-you-decide/) & [smac.us](http://www.smac.us/2009/03/23/home-made/)

Lika Volkova is a designer for [SANS Clothing Line](https://www.trendhunter.com/trends/nonfoaming-oilbased-cleanser), who states that making clothes in an eco-friendly way is near impossible. When clothes are being produced, factories are running, trucks are transporting, therefore more waste is being created. She therefore suggests that using both [organic and synthetic fabrics](https://www.trendhunter.com/trends/c-collection) will lead to a greener design.

The first SANS collection had a ‘practicality’ theme, and featured jeans with cup holders, [handbags that could transform into scarves](https://www.trendhunter.com/trends/transhabit-collection), and double sized dresses.

If you’re wondering what Lika Volkova’s theme is when creating these designs, it is to create clothes that don’t look like clothes.

## Trend Insights (Trend Hunter)

- Score: 3.1/10
- Popularity: 16% | Activity: 69% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco)

## Key Themes

### What Makes This Trend Stand Out

- **Eco-friendly Fashion:** Opportunity for disruptive innovation in sustainable fashion by using organic and synthetic fabrics to reduce waste.
- **Practical Fashion:** Opportunity for disruptive innovation in functional clothing with features like cup holders, convertible handbags, and double-sized dresses.
- **Clothes That Don't Look Like Clothes:** Opportunity for disruptive innovation in unconventional fashion designs that challenge traditional clothing aesthetics.

### Sectors Adopting This

- **Fashion:** Opportunity for disruptive innovation in the fashion industry by incorporating eco-friendly materials and functional features.
- **Textile Manufacturing:** Opportunity for disruptive innovation in the textile manufacturing industry to develop and produce sustainable fabrics.
- **Accessories:** Opportunity for disruptive innovation in the accessories industry by creating versatile and multi-functional products like convertible handbags.

## Related on Trend Hunter

- [Eco-Friendly Indian Fashion](https://www.trendhunter.com/trends/latin-quarters.md)
- [Sophisticated Tie-Belt Dresses](https://www.trendhunter.com/trends/tiebelt-shirt-dres.md)
- [Eco-Friendly Luxury Dresses](https://www.trendhunter.com/trends/luxury-dresses.md)
- [Sustainably-Focused Experimental Fashion](https://www.trendhunter.com/trends/upcycled-fashion-collection.md)
- [Handle-Only Fashion Handbags](https://www.trendhunter.com/trends/no-budget-bag.md)
- [Summer-Ready Organic Apparel](https://www.trendhunter.com/trends/priyankara.md)
- [Luxury Slow Fashion Brands](https://www.trendhunter.com/trends/kzk-studio.md)
- [Understated Vegan Leather Handbags](https://www.trendhunter.com/trends/espe-ss24.md)
- [Archaeology-Inspired Eco-Friendly Apparel](https://www.trendhunter.com/trends/aelis.md)
