# Life-Enriching Couch Campaigns These Ligne Roset Furniture Ads Offer Insightful New Outlook By Amelia Roblin | Published 2011-03-01 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/ligne-roset-furniture-ads References: [adsoftheworld](http://adsoftheworld.com/media/print/ligne_roset_beautiful_statements_1) & [jvm](http://www.jvm.com/) Gorgeous furnishings can transform an otherwise colorless interior into your personal palace, and these [Ligne](https://www.trendhunter.com/trends/taru-collection) Roset Furniture ads paint a pretty picture of your enhanced home -- should you fill it with pieces from this collection. Designed by Jung von Matt/Alster of Hamburg, Germany, this print campaign quite simply places sophisticated sofas, classic couches and charming chairs strewn with beautiful dolled up women. Scrawling spray-painted text on the wall asserts that with modern movables like these, one's home becomes as chic as a cocktail lounge, as serene as a sanctuary, as appealing as a luxury hotel and as gorgeous as you'd hope your next man to be. Featuring a wide variety of the company's [bright and colorful](https://www.trendhunter.com/trends/upholstered-furniture1) "Beautiful Statements" signature pieces, the Ligne Roset Furniture ads remind you that your home can be a ritzy place to reside and receive guests. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 56% | Activity: 69% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Home](https://www.trendhunter.com/home) ## Key Themes ### Key Themes Behind This Trend - **Gorgeous Furnishings:** An opportunity for the furniture industry to create visually stunning and luxurious pieces that transform the look and feel of homes. - **Print Advertising Campaigns:** An opportunity for the advertising industry to create visually striking campaigns that showcase the beauty and benefits of luxury furniture. - **Personalized Home Decor:** An opportunity for the interior design industry to offer customized and unique furnishings that reflect individual style and tastes. ### Where This Applies - **Furniture:** An industry that can leverage innovative designs and materials to create furniture that enhances the aesthetics and comfort of homes. - **Advertising:** An industry that can utilize creative visuals and messaging to promote the value and desirability of luxury furniture brands. - **Interior Design:** An industry that can provide personalized and tailored solutions for home decor, incorporating beautiful and functional furniture pieces. ## Related on Trend Hunter - [Furniture-Honoring Campaigns](https://www.trendhunter.com/trends/wherever-life-goes.md) - [Furniture-Expressive Magazines](https://www.trendhunter.com/trends/somewhere-magazine.md) - [Ultra-Comfy Seating Collections](https://www.trendhunter.com/trends/cushy-lounge-chair.md) - [Candid Furniture Campaigns](https://www.trendhunter.com/trends/life-is-not-an-ikea-catalog.md) - [Retail Advertising Campaigns](https://www.trendhunter.com/trends/ikea-hides-price.md) - [Romantic Luxury Home Décor](https://www.trendhunter.com/trends/gucci-decor-2.md) - [Cutting-Edge Wearable Furnishings](https://www.trendhunter.com/trends/cuttingedge-wearable-furnishings-mcm-wearable-casa-intersects-luxury-fashio.md) - [Elegant Simplistic Sofa Seatings](https://www.trendhunter.com/trends/taru-collection.md) - [Playful Toy-Like Furniture](https://www.trendhunter.com/trends/frunchroom-furniture-collection.md)