# Lightweight Vitamin C Serums NuVsio's Special Vitamin C Serum is Optimized for the Microbiome By Kalin Ned | Published 2022-07-20 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/lightweight-vitamin-c-serum References: [nuvsio](https://www.nuvsio.com/products/skin-optimized-vitamin-c-serum/) Many skincare brands carry a lightweight Vitamin C serum with the hopes of improving one's complexion and firming. However, not many are as optimized as NuVsio's exquisite [oil-based option](https://www.trendhunter.com/trends/rx-multi-vitamin-glow). As a brand, NuVsio was created by Dr. Elena Brei amid her doctoral studies at the [University of Toronto](https://www.trendhunter.com/trends/the-campus-collection). The formulas, therefore, are informed by her expertise and ground-breaking research into the skin's microbiome. The lightweight Vitamin C serum, offered by NuVsio, contains a 10% concentration of tetrahexyldecyl ascorbate, "one of the most stable forms of vitamin C." Part of the brand's Skin Optimized line, this formulation can penetrate the skin three times better than ascorbic acid even when the ascorbic acid is 25 times higher. This makes for an extremely efficient product that is also microbiome-friendly and works to reduce the look of wrinkles. Image Credit: NuVsio ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 57% | Activity: 74% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Efficient Skincare:** NuVsio's optimized Vitamin C serum offers an efficient solution to improving complexion and reducing wrinkles. - **Microbiome-friendly Formulas:** NuVsio's use of ground-breaking research into the skin's microbiome presents an opportunity for other skincare brands to create microbiome-friendly products. - **Oil-based Serums:** NuVsio's exquisite oil-based Vitamin C serum presents an opportunity for other skincare brands to create more oil-based serums for improved absorption. ### Who This Affects Most - **Skincare:** The skincare industry has an opportunity to explore the use of microbiome-friendly formulas and efficient serums like NuVsio's. - **Cosmetics:** Cosmetics companies could benefit from incorporating oil-based serums into their lines, as demonstrated by NuVsio. - **Pharmaceuticals:** Pharmaceutical companies may be able to develop more stable forms of Vitamin C for use in skincare, such as tetrahexyldecyl ascorbate used by NuVsio. ## Related on Trend Hunter - [Potent Vitamin C Serums](https://www.trendhunter.com/trends/svr-c-antiox.md) - [Hydrating Vitamin C Serums](https://www.trendhunter.com/trends/cluma-hydrabright-serum.md) - [Gentle Vitamin C Serums](https://www.trendhunter.com/trends/cluma-hydrabright.md) - [Fast-Absorbing Brightening Serums](https://www.trendhunter.com/trends/brighter-days-vitamin-c-serum.md) - [Vitamin C Face Serums](https://www.trendhunter.com/trends/vitamin-c-face-serum.md) - [Single-Ingredient Brightening Serums](https://www.trendhunter.com/trends/supreme-c.md) - [Clean Vitamin C Serums](https://www.trendhunter.com/trends/mychelle-perfect-c.md) - [Advanced Brightening Serums](https://www.trendhunter.com/trends/the-vitamin-c-serum.md) - [Long-Lasting Vitamin C Skincare](https://www.trendhunter.com/trends/longlasting-vitamin-c.md)