# Paper-Thin Packaging Ecolean Makes Lightweight and Environmentally Friendly Drink Cartons By Marissa Liu | Published 2009-11-06 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/lightweight-packaging References: [thedieline](http://www.thedieline.com/blog/2009/11/ecolean-packaging.html#more) & [ecolean](http://www.ecolean.com/) Ecolean is an eco-friendly, lightweight packaging solution. These beverage containers are an environmentally-conscious answer to the demands of the drink industry as well as the consumer's desire for clever, contemporary parcels. Made from part plastic and part chalk Ecolean's lightweight packaging is thin and durable. It reduces waste and is also easier and more efficient to produce than traditional [beverage cartons](https://www.trendhunter.com/trends/sig-aluminumfree-full-barrier-solution) and milk bags. **Implications** - As the importance of providing 'green' alternatives increases, so too does the opportunity for businesses to capitalize on environmental consciousness. By developing products that are environmentally sound yet necessary to daily life, corporations can elevate their image by trumpeting their involvement in [eco-friendly initiatives](https://www.trendhunter.com/trends/amcor-cleartite-40). ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 75% | Activity: 100% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Eco-friendly Packaging:** Developing eco-friendly packaging solutions can help businesses capitalize on environmental consciousness. - **Lightweight Packaging:** More efficient and convenient lightweight packaging solutions can disrupt traditional beverage carton and milk bag production. - **Contemporary Parcel Packaging:** Innovative and sleek packaging designs can satisfy consumer's desires for clever and contemporary packaging designs. ### Where This Applies - **Food and Beverage Packaging:** The food and beverage industry can benefit from developing eco-friendly and lightweight packaging solutions that also have sleek designs. - **Pulp and Paper Industry:** The pulp and paper industry can incorporate new materials and processes to produce more efficient and sustainable packaging solutions. - **Plastic Manufacturing Industry:** The plastic manufacturing industry can collaborate with other industries in developing eco-friendly materials and production processes for packaging solutions. ## Related on Trend Hunter - [Ergonomic Eco-Friendly Drink Packaging](https://www.trendhunter.com/trends/tetra-prisma-aseptic-300-edge.md) - [Paper-Made Juice Packaging](https://www.trendhunter.com/trends/tetra-brik-aseptic.md) - [Sustainable Carton-Style Packaging](https://www.trendhunter.com/trends/elopak-paperboard.md) - [Eco-Friendly Paper Cups](https://www.trendhunter.com/trends/stora-enso.md) - [Aluminum-Free Juice Packaging](https://www.trendhunter.com/trends/signature-evo.md) - [Separating Eco Carton Packaging](https://www.trendhunter.com/trends/bruk-sustainable-packaging-design.md) - [Weight-Reducing Bottle Caps](https://www.trendhunter.com/trends/ecofusion-top.md) - [Eco Single-Serving Dairy Packaging](https://www.trendhunter.com/trends/valio-profeel-quark-products.md) - [One-Handed Paper Cartons](https://www.trendhunter.com/trends/onehand-pump-paper-pack.md)