# Brightening Jelly Masks Herbivore Botanicals' Prism is a Gentle, Fast-Acting and Lightweight Mask By Laura McQuarrie | Published 2020-01-20 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/lightweight-mask References: [popsugar](https://www.popsugar.com/beauty/best-natural-skincare-products-2020-47106554?stream_view=1#photo-47107418) & [herbivorebotanicals](https://www.herbivorebotanicals.com/products/prism-20-aha-exfoliating-glow-facial-treatment) After introducing the Prism Exfoliating Glow Serum, [Herbivore Botanicals](https://www.trendhunter.com/trends/BRIGHT-STARS-Brightening-Set) is sharing a lightweight mask with similar qualities that's designed to gently and quickly provide the results of a professional facial at home. The Prism 20% AHA + 5% BHA Exfoliating Glow Facial boasts a [jelly-like texture](https://www.trendhunter.com/trends/anti-pollution-jelly-toner) and can be used weekly to transform skin from dull to radiant in a matter of just 10 to 15 minutes—or even just five minutes for sensitive skin. The brightness-boosting rinse-off mask is packed with 20% fruit-based AHAs and 5% Willow Bark-based BHA, which specifically target [dark spots and uneven texture](https://www.trendhunter.com/trends/cosmettes-rosy-glow-mask). The cooling, smooth and lightly rose-scented mask also contains a nourishing base of aloe vera and rosewater. Image Credit: Herbivore Botanicals ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 71% | Activity: 67% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Brightening Jelly Masks:** The trend of jelly-like facial masks that provide quick and gentle exfoliation with natural fruit-based AHAs and Willow Bark-based BHAs to brighten and renew skin texture. - **At-home Professional Facial Results:** The trend of facial masks and serums that bring professional-grade results to consumers' homes through easy-to-use and time-saving formulas. - **Fruit-based Skincare:** The trend of using natural fruit-based ingredients in skincare to provide potent and effective exfoliation, brightening, and nourishment for all skin types. ### Sectors Adopting This - **Skincare:** Innovative new opportunities in the beauty industry for skincare brands to develop easy-to-use, time-saving, and effective at-home facial products using natural and fruit-based ingredients. - **Natural Beauty:** Competitive opportunities for natural and organic beauty brands to develop product lines featuring unique yet natural ingredients in skincare, targeting consumers' growing desire for clean and ethical beauty products. - **Beauty Retail:** Opportunities for retailers to focus on promoting a curated selection of natural and innovative beauty brands and products in-store or online, catering to the growing demand for natural and eco-conscious beauty. ## Related on Trend Hunter - [Gentle Resurfacing Masks](https://www.trendhunter.com/trends/holi-resurfacing-glass-face-mask.md) - [Glow-Boosting Overnight Masks](https://www.trendhunter.com/trends/yuja-brightening-sleeping-mask.md) - [Fast-Absorbing Sheet Masks](https://www.trendhunter.com/trends/collagen-hydrogel-mask.md) - [Potent Skin-Energizing Mask](https://www.trendhunter.com/trends/skin-energizing-mask.md) - [Pudding-Like Exfoliating Creams](https://www.trendhunter.com/trends/nourish-nutrient-rich-soil-resurfacing-mask.md) - [20-Minute Glass Skin Masks](https://www.trendhunter.com/trends/biocollagen-radiance-facial-mask.md) - [Mushroom-Infused Skincare Masks](https://www.trendhunter.com/trends/milky-mushroom-ultra-hydration-mask.md) - [Clarifying Enzyme Masks](https://www.trendhunter.com/trends/plumtox-by-le-prunier.md) - [Overnight Brightening Treatments](https://www.trendhunter.com/trends/overnight-brightening-treatment.md)