# Lightweight 360-Degree Cameras The Theta SC Offers Affordable and Portable Spherical Photography By Rahul Kalvapalle | Published 2016-10-14 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/lightweight-360degree-camera References: [newatlas](http://newatlas.com/duffy-london-duffy-shelter/45901/) & [theta360](https://theta360.com/en/about/theta/sc.html) [Ricoh](https://www.trendhunter.com/trends/ricoh-ricoh360-theta-a1) is a brand that already resonates among lovers of spherical photography technology, and this reputation is set to be enhanced further with the release of the Ricoh [Theta](https://www.trendhunter.com/trends/ricoh-theta-ntop) SC, a 360-degree camera that is designed to target people without heavy wallets but with a strong desire to capture all-round still and video imagery. The Theta SC 360-degree camera comes equipped with a pair of 12-megapixel CMOS sensors that work together to capture 360-degree images as well as Full HD video at 30 frames per second. Elsewhere, this camera stands out thanks to its 102-gram weight and eye-catching color options. Available for $300, this 360-degree camera is an excellent low-cost alternative to more expensive spherical cameras, while its lightweight form makes it excellent for on-the-go use and travel. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 68% | Activity: 68% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Photography](https://www.trendhunter.com/photography) ## Key Themes ### Key Themes Behind This Trend - **Affordable 360-degree Cameras:** Opportunity to disrupt the market for expensive spherical cameras by offering affordable alternatives without sacrificing quality and features. - **Portable Spherical Photography:** Opportunity to create even more compact and lightweight 360-degree cameras to cater to the needs of travelers and adventurers. - **Enhanced Spherical Media Creation:** Opportunity to develop new software and apps that can significantly improve the immersive experience of 360-degree photography and video. ### Where This Applies - **Photography:** The photography industry can benefit from integrating 360-degree camera technology into their products and services, creating new revenue streams. - **Tourism:** Tourism companies can leverage portable and affordable 360-degree camera technology to offer immersive virtual tours and experiences to their customers. - **Sports:** Sports industries can use lightweight and portable 360-degree cameras to create compelling and immersive content for fans and media distribution. ## Related on Trend Hunter - [Rugged Field Professional Cameras](https://www.trendhunter.com/trends/ricoh-ricoh360-theta-a1.md) - [Low-Cost 360-Degree Cameras](https://www.trendhunter.com/trends/akaso-360.md) - [Redesigned 360-Degree Cameras](https://www.trendhunter.com/trends/ricoh-theta-ntop.md) - [Lightweight 360-Degree Action Cameras](https://www.trendhunter.com/trends/insta360-x4-air.md) - [Thumb-Sized Action Cams](https://www.trendhunter.com/trends/compact-action-camera.md) - [Professional VR-Ready Camera Systems](https://www.trendhunter.com/trends/8k-vr-camera.md) - [Immersive 360 camera debuts](https://www.trendhunter.com/trends/osmo-360.md) - [High-End Imaging Action Cams](https://www.trendhunter.com/trends/qoocam-3.md) - [Affordable Spatial Camera Lenses](https://www.trendhunter.com/trends/rfs78mm-f4-stm-dual.md)