# Enlightening Flashlight Ads Mag-Lite Campaign Uses Religious Iconography By Vincent Salera | Published 2009-02-14 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/lightvertising-mag-lite-flashlights-illuminate-your-inner-soul References: [adsoftheworld](http://adsoftheworld.com/media/print/maglite_buddha) This ad for [Mag-Lite Flashlights](https://www.trendhunter.com/trends/onurhan-demir) is really *illuminating*. Seeing a Buddha-esque figure holding the flashlight behind his back on the second panel of the ad delivers the source of the religious icon's enlightenment with a touch of humor. The ad was created by [advertising agency](https://www.trendhunter.com/trends/ikea-hides-price) DRAFTFCB Caracas, Venezuela with creative direction by Macoco Moreira, Carlos Rusconi and Francisco Kalatayú Jimenez. The great image was taken by Kalatayú. **Implications** - Using [well-known figures](https://www.trendhunter.com/trends/legendary-stories) is a great way to sell a product. Not just celebrities, but historical figures too will help imbue a product with whatever qualities this individual has left with his or her legacy. Companies should consider the various ways to use specific people to help infuse a product with specific qualities. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 38% | Activity: 48% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Religious](https://www.trendhunter.com/religious) ## Key Themes ### Key Themes Behind This Trend - **Religious Iconography in Advertising:** Exploring the use of religious figures in ad campaigns to add humorous or enlightening elements to products. - **Cultural Iconography Marketing:** Incorporating cultural symbols and references into ad campaigns to appeal to a diverse range of audiences. - **Historical Figure Branding:** Using the image and reputation of historical figures to imbue products with certain qualities or characteristics. ### Where This Applies - **Advertising:** Innovating ad campaigns through the use of unique and unconventional strategies, such as incorporating religious iconography in this case. - **Retail:** Developing creative branding techniques and packaging designs utilizing cultural symbols to differentiate products in the market. - **Entertainment:** Leveraging historical or cultural figures in branding and endorsement deals to promote movies, TV shows and games, as well as developing engaging promotional campaigns. ## Related on Trend Hunter - [Vintage Aesthetic Practical Flashlights](https://www.trendhunter.com/trends/barebones.md) - [Eclipse-Inspired Beer Campaigns](https://www.trendhunter.com/trends/lime-light-campaign.md) - [Religious Mascot Official Merchandise](https://www.trendhunter.com/trends/luce.md) - [Compact Flashlight Design Concepts](https://www.trendhunter.com/trends/fl1-flashlight.md) - [Flashlight Experience Stores](https://www.trendhunter.com/trends/experience-stores.md) - [Vintage-Inspired Flashlight Designs](https://www.trendhunter.com/trends/barebones-edison-light-stick.md) - [EV Headlight Flashlights](https://www.trendhunter.com/trends/hyundai-ioniq-pixel-toy-flashlight.md) - [Sun-Lit Anniversary Campaigns](https://www.trendhunter.com/trends/corona-100-years.md) - [Comforting Multifunctional Illuminators](https://www.trendhunter.com/trends/buddy-portable-lamp.md)