# Illuminated Wheel Spokes This Light-Up Bike Wheels Will Add Your Own Character to Your Bicycle By Eric Westcott | Published 2014-03-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/lightup-bike-wheels References: [fancy](http://fancy.com/things/467624819299458015/Programmable-Pattern-Wheel-Spoke-Light) Cyclists can ride in style at night with a set of programmable light-up bike wheels. You can add your own personality to your wheels instead of having [basic metal spokes](https://www.trendhunter.com/trends/composite-spokes). If you are an avid video game fan, you can have [iconic video game characters](https://www.trendhunter.com/trends/govee-pacman-gaming-pixel-light) displayed like 'Space Invaders' or 'Pac-Man.' Each spoke comes in four different colors, giving you the opportunity to create the perfect design that suits you. This light-up bike wheel is not just for decoration at night. It provides a perfect attention grabber for motorists and other cyclists on the road. [Nighttime cycling safety](https://www.trendhunter.com/trends/radian-wingman) has taken a fashionable step forward. The 32-LED lights illuminate the road with your personal flair that will make you noticeable anywhere you ride. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 27% | Activity: 38% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### What's Driving This Trend - **Programmable Bike Wheels:** The rise of programmable bike wheels presents a disruptive innovation opportunity for the personal transportation industry. - **Personalized Illuminated Spokes:** The trend of personalized illuminated spokes presents a disruptive innovation opportunity for the cycling accessories industry. - **Safety Lighting for Personal Transportation:** The trend of safety lighting for personal transportation presents a disruptive innovation opportunity for the automotive industry. ### Who This Affects Most - **Cycling Accessories:** The cycling accessories industry should focus on offering customizable and programmable illuminated spoke options for their products to stay competitive. - **Personal Transportation:** The personal transportation industry should take advantage of the demand for safety features by offering customizable, illuminated lighting options for their vehicles. - **Automotive:** The automotive industry has the opportunity to incorporate customizable, programmable safety lighting features into their vehicles in order to improve road safety. ## Related on Trend Hunter - [Color-Changing Clipless Pedals](https://www.trendhunter.com/trends/clipless-pedals.md) - [Illuminated Cycling Helmets](https://www.trendhunter.com/trends/illuminated-cycling-helmet.md) - [Synced Bike Light Systems](https://www.trendhunter.com/trends/bike-light-system.md) - [Omnidirectional Bike Lights](https://www.trendhunter.com/trends/vis-lightpool-taillight.md) - [Style-Conscious Cyclist Lights](https://www.trendhunter.com/trends/town-mouse-center-light.md) - [Nighttime Limited Electric Bikes](https://www.trendhunter.com/trends/nocturne-bike.md) - [Space-Saving Cyclist Lights](https://www.trendhunter.com/trends/rydesafe-headtube-bike-light.md) - [Illuminated Bike Helmets](https://www.trendhunter.com/trends/lightweight.md) - [Tech-Visible Bike Reflectors](https://www.trendhunter.com/trends/radian-wingman.md)