# Hope-Inspiring Lighting The LuminAID 'Lights for Likes' Campaign Will Help Change Lives By Sarah St.Jules | Published 2013-07-24 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/lights-for-likes-campaign References: [luminaid](http://www.luminaid.com/) LuminAID is an inspiring company that, through its long-lasting batteries, have been able to change lives. Now, with its 'Lights for Likes' campaign, LuminAID is giving you the opportunity to help. The secret behind LuminAID is its long-lasting Lithium-Polymer Ion batteries that have a large power storage capacity. The LuminAID works for up to four months, but charging every month or two is recommended. Everyone can use this light, but the lack of electricity required has made this the ideal light source for those in developing countries. This August, LuminAID is going to donate one light to a family in need for every ten likes received on their Facebook page. It has been said that liking things on Facebook can't change the world, however with the push of a button, liking the LuminAID page can make a difference in someone's life. ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 3% | Activity: 19% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### What's Driving This Trend - **Sustainable Lighting Solutions:** Disruptive innovation opportunity: Develop more efficient and eco-friendly lighting technologies to address the global need for sustainable light sources. - **Social Impact Campaigns:** Disruptive innovation opportunity: Explore creative ways to leverage social media platforms for charitable initiatives and increase engagement for social causes. - **Affordable Technology for Developing Countries:** Disruptive innovation opportunity: Design low-cost and accessible technology solutions to address the lack of electricity in developing countries, such as portable and rechargeable lights. ### Who This Affects Most - **Lighting Technology:** Disruptive innovation opportunity: Innovate in the lighting industry by developing longer-lasting, energy-efficient, and sustainable lighting technologies. - **Social Media:** Disruptive innovation opportunity: Capitalize on the potential of social media platforms to create and promote impactful social campaigns that drive positive change. - **Technology for Developing Countries:** Disruptive innovation opportunity: Focus on developing technology solutions that are affordable, accessible, and suitable for the unique challenges faced by developing countries. ## Related on Trend Hunter - [Saltwater-Powered Lanterns](https://www.trendhunter.com/trends/litepulse-ecolantern.md) - [Life-Like 3D Canvases](https://www.trendhunter.com/trends/lumino.md) - [Illuminated Cycling Helmets](https://www.trendhunter.com/trends/illuminated-cycling-helmet.md) - [Multipurpose Camping Lights](https://www.trendhunter.com/trends/camping-lights.md) - [Smartphone-Charging Camper Lanterns](https://www.trendhunter.com/trends/lander-boulder-lantern.md) - [Portable Solar-Powered Light](https://www.trendhunter.com/trends/megapuff.md) - [Slick Rechargeable Lighters](https://www.trendhunter.com/trends/rechargeable-lighter.md) - [Illuminating Functional Power Banks](https://www.trendhunter.com/trends/moonside.md) - [Multifunctional Camper Lantern Devices](https://www.trendhunter.com/trends/caheo-camping-lantern.md)