# Collaboration Ice Creams Flavors Ben & Jerry's Lights! Caramel! Action! Was Made with Ava DuVernay By Michael Hemsworth | Published 2022-12-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/lights-caramel-action-ice-cream References: [foodbev](https://www.foodbev.com/news/ben-jerrys-and-ava-duvernay-partner-on-new-ice-cream-flavour/) & [benjerry](https://www.benjerry.com)  The [Ben & Jerry's](https://www.trendhunter.com/trends/ben-jerrys-x-tonys-chocolonely) Lights! Caramel! Action! ice cream has been unveiled as a new frozen dessert created in collaboration with director Ava DuVernay as a textural treat for consumers to enjoy next year. The ice cream features a [vanilla ice cream base](https://www.trendhunter.com/trends/bakery-ice-creams) that's blended with swirls of caramel and graham crackers, and dotted throughout with chocolate chip cookie dough hunks. The ice cream is positioned to launch in dairy and non-dairy options, and will see proceeds from the flavor benefiting the ARRAY Alliance non-profit organization. The ice cream will launch across the US starting in January 2023. DuVernay commented on the new Ben & Jerry's Lights! Caramel! Action! ice cream saying, "I had the opportunity to work with food scientists to create a flavour with all the ingredients that I personally love for a cause close to my heart. Beyond being downright delicious, proceeds from Lights! Caramel! Action! will help ARRAY Alliance further its non-profit mission of inclusion and belonging in the film and TV industries.” ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 33% | Activity: 35% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Collaborative Food Products:** There is a growing trend of collaboration between food companies and other industries to create new and unique food products that appeal to consumers in different ways. - **Socially Responsible Flavors:** Increasingly, consumers are looking for food products that support social and environmental causes, creating opportunities to develop new flavors and brands that cater to these preferences. - **Customized Flavor Development:** As consumers continue to seek out unique and memorable experiences, there is an opportunity for food companies to develop custom flavors that are tailored to individual preferences. ### Sectors Adopting This - **Food and Beverage Industry:** Companies can leverage collaborations with individuals and organizations outside of the food and beverage industry to bring new flavors and products to market. - **Film and TV Industry:** Creating collaborative products with film and TV personalities and organizations can provide exposure to new audiences and help build brand awareness and loyalty. - **Non-profit Industry:** Developing socially responsible products and partnering with non-profit organizations can help food companies differentiate themselves in a crowded market and build a positive brand image. ## Related on Trend Hunter - [Sustainable Ice Cream Lineups](https://www.trendhunter.com/trends/ben-jerrys-x-tonys-chocolonely.md) - [Chocolate-Packed Dairy-Free Frozen Desserts](https://www.trendhunter.com/trends/ben-jerrys-chocolate-caramel-brownie-nondairy.md) - [Loaded Brownie Ice Creams](https://www.trendhunter.com/trends/brookies-cream-sundae.md) - [Collaboration Cookie Ice Creams](https://www.trendhunter.com/trends/hagendazs-caramel-biscuit-cream.md) - [Entrepreneur-Created Ice Cream Favors](https://www.trendhunter.com/trends/sweet-mango-memories.md) - [Artisanal Ice Cream Bars](https://www.trendhunter.com/trends/ben-jerrys-ice-cream-bars1.md) - [Ethically Sourced Chocolate Treats](https://www.trendhunter.com/trends/tonys-chocolonelys-and-ben-jerrys.md) - [Protest-Inspired Ice Creams](https://www.trendhunter.com/trends/watermelon-ice-cream.md) - [Hybrid Formula Ice Creams](https://www.trendhunter.com/trends/ben-jerrys-chewy-gooey-cookie.md)