# High Voltage Film The Lightning Fields Spark the Imagination By TopDog | Published 2010-01-05 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/lightning-fields References: [wired](http://www.wired.com/magazine/2009/12/pl_arts_sugimoto/) & [sugimotohiroshi](http://www.sugimotohiroshi.com/) Amazing Japanese artist and photographer Hiroshi Sugimoto is the man behind these [high voltage photos](https://www.trendhunter.com/trends/arc-zero). Without fear, Sugimoto casts up to 400,000 volts of electricity through film via a Van de Graaf generator. The resulting images display erratic trails not unlike those found in nature. Hiroshi Sugimoto has a passion for unseen phenomena, and in this, [his latest creation](https://www.trendhunter.com/trends/spencer-finch) 'The Lightning Fields' we can confirm that his passion sparks the imagination. **Implications** - Consumers are attracted to products that feature some sort of entertaining element. Items that contain an aspect of whimsy are appealing to those who want to forget their responsibilities for a moment. Companies trying to increase their appeal could focus on this. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 39% | Activity: 1% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Photography](https://www.trendhunter.com/photography) ## Key Themes ### What Makes This Trend Stand Out - **Entertaining Products:** Companies could focus on creating products that feature entertaining elements to increase their appeal. - **Whimsical Items:** Items that contain an aspect of whimsy are appealing to consumers who want to forget their responsibilities. - **Unseen Phenomena:** Consumers are interested in experiences or products that showcase unseen phenomena. ### Sectors Adopting This - **Photography:** There is an opportunity for photography companies to explore new techniques or effects inspired by Hiroshi Sugimoto's high voltage film. - **Entertainment:** The entertainment industry could incorporate elements of whimsy into their products or experiences to attract consumers seeking an escape from responsibilities. - **Technology:** Technological advancements could be made to create devices or gadgets that visualize unseen phenomena, providing unique experiences for consumers. ## Related on Trend Hunter - [Lightning-Inspired Artful Exhibitions](https://www.trendhunter.com/trends/bright-light-shining.md) - [Lightning Bolt-Inspired Interior Homes](https://www.trendhunter.com/trends/relmpago-house.md) - [Concept-Driven Public Art Installations](https://www.trendhunter.com/trends/ivan-toth-depea.md) - [Electrified Vehicle-Made Films](https://www.trendhunter.com/trends/short-film-mushroom.md) - [Tornado-Inspired Illuminator Designs](https://www.trendhunter.com/trends/storm-lamp.md) - [Physics-Informed Digital Sculptures](https://www.trendhunter.com/trends/motion-sculpture.md) - [Volcanic Lighting Installations](https://www.trendhunter.com/trends/lighting-installation.md) - [Japanese Art-Inspired Oak Products](https://www.trendhunter.com/trends/novus-collection.md) - [Electrifying Urban Fragrances](https://www.trendhunter.com/trends/concrete-lightning.md)