# Low-Calorie Iced Coffees This Lightly Sweetened Coffee Provides a Healthy Morning Boost By Katherine Pendrill | Published 2015-09-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/lightly-sweetened References: [jimmysicedcoffee](http://jimmysicedcoffee.com/meet-the-family-new-packs/) & [facebook](https://www.facebook.com/jimmysicedcoffee?_rdr=p) '[Jimmy's](https://www.trendhunter.com/trends/jimmys-x-myprotein-iced-coffee)' is producing a lightly sweetened iced coffee beverage that offers a healthy alternative to other pre-packaged drinks. Traditional iced coffee is brewed at a higher strength than normal coffee in order to combat the dilution caused by the addition of ice. As a result of this process, many consumers prefer to add sweetener to their iced coffee beverages. Jimmy's provides a way for consumers to enjoy sweet coffee drinks without the extra calories. 'The Skinny' is a bottled iced coffee that is lightly sweetened with demerara sugar. Each bottle only contains 118 calories, making it a [healthy alternative to other iced coffees](https://www.trendhunter.com/trends/caff-latte-zero). Not only is The Skinny a more nutritious choice, but it also comes in a [ready-to-drink package](https://www.trendhunter.com/trends/iced-coffee-range) that makes it easy to grab on the go. Jimmy's lightly sweetened beverage demonstrates that consumers are looking for a healthy iced coffee that does not sacrifice taste. ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 16% | Activity: 3% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Healthy Iced Coffee:** Creating low-calorie and nutritious iced coffee beverages that combine taste and wellness - **Ready-to-drink Drinks:** Developing and producing on-the-go iced coffee beverages in a convenient package for consumers - **Natural Sweeteners:** Exploring the use of natural sweeteners in iced coffee beverages to provide a healthier option for consumers ### Industries Being Reshaped - **Food and Beverage:** Developing and producing low-calorie and nutritious iced coffee beverages using natural sweeteners - **Retail:** Expanding and promoting the availability and convenience of ready-to-drink iced coffee beverages - **Health and Wellness:** Using low-calorie iced coffee as a potential way to help consumers achieve their wellness and dietary goals ## Related on Trend Hunter - [Creamy Coffee Treats](https://www.trendhunter.com/trends/skinnyccino-coffee-beverages.md) - [Donut-Flavored Iced Coffees](https://www.trendhunter.com/trends/jimmys-iced-coffee-donut.md) - [Low-Cost Canned Cold Coffees](https://www.trendhunter.com/trends/jimmys-iced-coffee-slimcan.md) - [Canned Collaboration Protein Coffees](https://www.trendhunter.com/trends/jimmys-x-myprotein-iced-coffee.md) - [Coffee-Branded Chocolate Milks](https://www.trendhunter.com/trends/jimmys.md) - [Protein-Rich Iced Coffees](https://www.trendhunter.com/trends/quest-iced-coffee.md) - [Gelato-Inspired Blended Iced Coffees](https://www.trendhunter.com/trends/frappuccino-lite.md) - [Textural Sweet Cold Coffees](https://www.trendhunter.com/trends/nitro-sweet-cold-brew.md) - [Fiber-Rich Iced Lattes](https://www.trendhunter.com/trends/single-serve-iced-latte.md)