# Plant-Powered Ground Meat Substitutes 'Lightlife Ground' is Soy-Free and Packed with Protein By Laura McQuarrie | Published 2019-05-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/lightlife-ground References: [businesswire](https://www.businesswire.com/news/home/20190506005123/en) & [lightlife](https://lightlife.com/products/) As ever, people are getting excited about barbecue season but this year, many consumers are making the switch to [plant-based alternatives for the grill](https://www.trendhunter.com/trends/dr-praegers-grillhouse-burger) like Lightlife Ground. This new plant-powered product touts "the same great taste and juicy texture as traditional ground beef" with a base that's made from pea protein. The versatile [meatless ground](https://www.trendhunter.com/trends/shape-sizzle-mince) has the potential to be used in a variety of recipes that call for traditional ground meat, including everything from tacos to burgers and chili. The plant-powered ground beef alternative is made without GMOs, gluten, soy and artificial flavors, and has the potential to appeal to consumers on any part of a plant-based journey. Those who are looking to reduce their consumption of meat yet are still searching for [plant-based protein](https://www.trendhunter.com/trends/gluten-free-vegemince) will find 20 grams of protein per serving in Lightlife Ground. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 18% | Activity: 61% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Plant-based Meat Alternatives:** Lightlife Ground is a new plant-powered ground beef alternative that is soy-free and packed with protein, catering to the growing demand for plant-based meat alternatives. - **Versatile Meatless Ground:** Lightlife Ground has the potential to be used in a variety of recipes that call for traditional ground meat, providing a convenient and customizable option for consumers. - **Clean and Natural Ingredients:** With its GMO-free, gluten-free, soy-free, and artificial flavor-free recipe, Lightlife Ground appeals to health-conscious consumers who prioritize clean and natural ingredients. ### Where This Applies - **Plant-based Food Industry:** The plant-based food industry can leverage the rise of plant-based meat alternatives like Lightlife Ground to create innovative and sustainable products to cater to the growing demand for alternative protein sources. - **Food Service Industry:** The food service industry can incorporate Lightlife Ground as an option in their menus, offering a versatile and sustainable meat alternative to cater to a diverse range of customers, including vegetarians, vegans, and flexitarians. - **Health and Fitness Industry:** The health and fitness industry can promote Lightlife Ground as a protein-packed option for individuals looking to reduce their meat consumption and adopt a more plant-based diet to support their fitness goals. ## Related on Trend Hunter - [Plant-Based Protein Grounds](https://www.trendhunter.com/trends/beyond-ground.md) - [Plant-Based Chicken Breasts](https://www.trendhunter.com/trends/plant-based-chicken-breasts.md) - [Soy-Based Beef Alternatives](https://www.trendhunter.com/trends/plantbased-beef.md) - [Bean-Based Meatloaves](https://www.trendhunter.com/trends/vegan-meatloaf.md) - [Plant-Based Beef Patties](https://www.trendhunter.com/trends/this.md) - [Lean Plant-Based Beef](https://www.trendhunter.com/trends/impossible-beef-lite.md) - [Pre-Seasoned Plant-Based Meats](https://www.trendhunter.com/trends/impossible-meal-makers.md) - [Meatless Ground Turkey Products](https://www.trendhunter.com/trends/turkeyless-ground.md) - [Lamb-Style Meat Alternatives](https://www.trendhunter.com/trends/juicy-marbles-meaty-meat.md)