# Stacked Plant-Based Burgers Kelseys is Showing the Lightlife Burger at Its Annual Burger Festival By Laura McQuarrie | Published 2019-05-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/lightlife-burger References: [businesswire](https://www.businesswire.com/news/home/20190516005218/en) & [kelseys](http://www.kelseys.ca/) The protein-rich, plant-powered Lightlife Burger is set to be featured on the core menu at [Kelseys](https://www.trendhunter.com/trends/kelseys-takehome-ribs) Original Roadhouse locations alongside a range of Burly Burgers. This [plant-based offering](https://www.trendhunter.com/trends/grilld-and-beyond-meat) is packed with 20 grams of protein and is free from soy, gluten and GMO ingredients. While Kelseys usually spotlights its 100% fresh Canadian ground chuck patties at its Annual Burger Festival, the all-new Lightlife Burger is set to be featured as an innovative new menu addition. The Lightlife Burger will be available in the form of the pickle-topped [Bourbon BBQ](https://www.trendhunter.com/trends/Still-Austin) Lightlife Burger with cheese, crispy onion strings, other classic toppings and a tangy Jim Beam bourbon BBQ sauce, as well as the Roadhouse Lightlife Burger, which is a more pared-back version with garden-fresh lettuce, onions, tomatoes and mayo. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 43% | Activity: 80% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Plant-based Proteins:** The emergence of the Lightlife Burger showcases the growing trend of plant-based protein options in the food industry. - **Gluten-free Alternatives:** The Lightlife Burger's absence of gluten showcases the growing trend of gluten-free alternatives in the food industry. - **Customizable Menus:** Kelsey's offering of both a loaded and pared-down version of the Lightlife Burger showcases the trend of customizable menus in the food industry. ### Who This Affects Most - **Food and Beverage:** The food and beverage industry can adopt plant-based proteins and gluten-free alternatives in their menus to cater to diet-conscious consumers. - **Hospitality:** The hospitality industry should consider incorporating customizable menus to provide tailored dining experiences for customers. - **Health and Wellness:** The health and wellness industry can benefit from offering more plant-based protein options to encourage a healthier and more sustainable diet for individuals. ## Related on Trend Hunter - [AI-Made Plant-Based Burgers](https://www.trendhunter.com/trends/notburger-launches.md) - [Canadian Crop Veggie Burgers](https://www.trendhunter.com/trends/plantbased-veggie-burger.md) - [Stackable Vegan Burger Patties](https://www.trendhunter.com/trends/beyond-stack-burger.md) - [Nature-Inspired Vegan Burgers](https://www.trendhunter.com/trends/next-level-summer-adventure-trio.md) - [Restaurant-Style Frozen Plant-Based Burgers](https://www.trendhunter.com/trends/dr-praegers-grillhouse-burger.md) - [Quarter-Pound Meatless Patties](https://www.trendhunter.com/trends/steakhouse-style-burger.md) - [Mushroom-Based Restaurant Burgers](https://www.trendhunter.com/trends/the-beef-free-boy.md) - [Plant-Based Virtual Burger Menus](https://www.trendhunter.com/trends/vegelicious.md) - [Plant-Based Burgers Expansions](https://www.trendhunter.com/trends/franklin-farms.md)