# Refreshing Light-in-Alcohol Wines Kim Crawford Highlights Two Full-Flavored Wines for the Holidays By Debra John | Published 2024-11-29 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/lightinalcohol-wines References: [kimcrawfordwines](https://www.kimcrawfordwines.com/2) & [lcbo](https://www.lcbo.com/en/collections/seotop5/kim-crawford)  [Kim Crawford's](https://www.trendhunter.com/trends/kim-crawford-extra-dry-prosecco) 'Illuminate' collection offers [light-in-alcohol, low-calorie wines](https://www.trendhunter.com/trends/butterlight-chardonnay), making them an ideal choice for holiday hosting. Designed for those who wish to enjoy wine in moderation, the collection features two options, a Sauvignon Blanc and a Rosé, both with a [reduced ABV of 7%](https://www.trendhunter.com/trends/bota-box-breeze). These wines allow hosts and guests to indulge in flavorful beverages while maintaining a balanced approach to drinking during the festive season. Firstly, the 'Kim Crawford Illuminate Sauvignon Blanc' delivers vibrant flavors of "tropical fruit, citrus, and herbs, creating a refreshing and lively profile that complements a variety of holiday dishes." The second option is the 'Illuminate Rosé,' with its subtle tones of "watermelon, berries, and floral notes, evokes a sense of summer, perfect for toasting and celebrating during winter gatherings." Overall, both wines offer a full-flavored experience that suits a range of preferences, making them ideal choices for hosting holiday get-togethers and into more drink-conscious months like January. Image Credit: Kim Crawford ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 34% | Activity: 34% | Freshness: 31% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Light-alcohol Offerings:** The rise of light-in-alcohol wines like Kim Crawford's Illuminate collection caters to moderate drinkers who seek enjoyable flavors without the high alcohol content. - **Low-calorie Beverages:** The trend towards low-calorie options is evident in Kim Crawford's wines, appealing to health-conscious consumers seeking guilt-free indulgence. - **Seasonal Wine Selections:** Curating wines specifically for holiday seasons, as seen with the Illuminate collection, taps into the demand for special occasion beverages that align with festive needs. ### Sectors Adopting This - **Alcoholic Beverages:** The alcoholic beverage industry is evolving to include lower ABV options like Kim Crawford's Illuminate collection to meet modern consumer preferences. - **Health and Wellness:** As consumers prioritize wellness, the health and wellness industry intersects with alcoholic beverages through low-calorie and light-alcohol products. - **Hospitality and Events:** The hospitality and events industry can leverage seasonal, moderate-alcohol wines to cater to health-conscious guests during festive gatherings. ## Related on Trend Hunter - [Fruit-Forward Low-Calorie Wines](https://www.trendhunter.com/trends/lowcalorie-wines.md) - [Luxurious Wine Pop-Ups](https://www.trendhunter.com/trends/kim-crawford.md) - [Crisp Fruit-Forward Proseccos](https://www.trendhunter.com/trends/kim-crawford-extra-dry-prosecco.md) - [Vivid New Zealand Wines](https://www.trendhunter.com/trends/kim-crawfords-sauvignon-blanc.md) - [Low-Calorie Full-Flavored Wines](https://www.trendhunter.com/trends/svelte-wine.md) - [Delectable Low-Calorie Spirits](https://www.trendhunter.com/trends/concha-y-toro.md) - [Approachable NA Wines](https://www.trendhunter.com/trends/relax-alcohol-removed-wines.md) - [Light White Wines](https://www.trendhunter.com/trends/light-sauvignon-blanc.md) - [Low-Calorie Canned Wines](https://www.trendhunter.com/trends/most-wanted-sauvignon-blanc-fizz.md)