# Chillable Red Wines Bonterra's 'Young Red' Light-Bodied Red Wine is Meant to Be Enjoyed Chilled By Laura McQuarrie | Published 2019-08-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/lightbodied-red-wine References: [prnewswire](https://www.prnewswire.com/news-releases/bonterra-organic-vineyards-launches-young-red-nationwide-driving-excitement-for-chilled-reds-300907346.html) & [bonterra](https://www.bonterra.com/wines/young-red/) Refreshingly chilled red wine is becoming all the rage with wine lovers, especially thanks to brands like [Bonterra](https://www.trendhunter.com/trends/ranch-wine) Organic Vineyards that are introducing [light-bodied red wines](https://www.trendhunter.com/trends/19-crimes-tempranillo) that are perfect for chilling. Young Red is said to offer all of the "body and structure of a red wine with the dryness and refreshing profile of a white," making it an approachable product that has a deep color but a taste experience that's more comparable to something like a [white wine or a rosé](https://www.trendhunter.com/trends/red-wine-alternative). Young Red is fresh and fruity with notes of roses, fig, berries, orange peel, watermelon rind and pomegranate. According to the Bonterra Organic Vineyards site, "Young Red’s bright acidity and light profile make it ideally served chilled." ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 44% | Activity: 10% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Chilled Red Wines:** More winemakers and vineyards are exploring the trend of chilled red wines, which provide a refreshing and unique taste experience. - **Light-bodied Red Wines:** Wineries are creating more light-bodied red wines that are easier to drink and can be served chilled, appealing to a wider variety of wine consumers. - **Approachable Wines:** Wine brands are creating more approachable wines, like young red wines that have the body and structure of red wines but with a more refreshing profile, making them more accessible to new wine drinkers. ### Industries Being Reshaped - **Wine Industry:** Wineries and vineyards can expand their product offerings by creating more chilled and light-bodied red wines that appeal to a wider variety of wine consumers. - **Restaurants and Bars:** Restaurants and bars can offer chilled red wines as a unique and refreshing beverage option for customers, setting themselves apart from competitors. - **Retail Industry:** Retailers can explore the trend of chilled and approachable red wines, offering a unique product that appeals to a wider variety of wine consumers and differentiates their offerings from competitors. ## Related on Trend Hunter - [Easy-Drinking Vegan Wines](https://www.trendhunter.com/trends/mouton-cadet-fresh-collection.md) - [All-Occasion Red Wines](https://www.trendhunter.com/trends/la-fete-du-rouge.md) - [Boxed Low-ABV Wines](https://www.trendhunter.com/trends/bota-box-breeze.md) - [Parent-Friendly Wines](https://www.trendhunter.com/trends/kidfresh-reserve.md) - [Pizza-Friendly Red Wines](https://www.trendhunter.com/trends/dominos-red-blend.md) - [Light White Wines](https://www.trendhunter.com/trends/light-sauvignon-blanc.md) - [Non-Alcoholic Red Wine Blends](https://www.trendhunter.com/trends/non-alcoholic-red-wine.md) - [All-Season Canned Rosés](https://www.trendhunter.com/trends/oona-wine.md) - [Refreshing RTD Sangrias](https://www.trendhunter.com/trends/sangria-fizz.md)