# Light-Bodied Blonde Ales This Crisply Refreshing Ale is Designed For Carefree Summertime Sipping By Rahul Kalvapalle | Published 2023-04-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/lightbodied-blonde-ale References: [beerconnoisseur](https://beerconnoisseur.com/articles/east-brother-beer-co-introduces-first-new-core-beer-opening-blonde-ale) & [eastbrotherbeer](https://www.eastbrotherbeer.com/blondeale)  Richmond, California-based [East Brother Beer Company](https://www.trendhunter.com/trends/solis-east) has announced its first ever core beer in the form of the 'East Brother's Blonde Ale,' an easy-drinking beverage that is designed to provide a classically pleasing drinking experience to the avid beer connoisseur whilst also being accessible and approachable for the casual appreciator of fine beers. The 'East Brother's Blonde Ale' is a light-bodied offering that was brewed with a blend of pilsner and wheat malts, with the brew's fairly low hop bitterness quotient a result of the use of East Kent Goldings and Loral hop varieties. The end result is a beer that is [crisply refreshing](https://www.trendhunter.com/trends/three-floyds) and ideally suited towards being enjoyed in the warmer summer months. This eminently crushable blonde ale is available for purchase in [16-ounce cans](https://www.trendhunter.com/trends/living-the-dream). Image Credit: East Brother Beer Company ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 16% | Activity: 25% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Light-bodied Blonde Ales:** Craft breweries are creating low-bitterness, refreshing beers to cater to more casual drinkers seeking crisp flavors. - **Summer Seasonal Beers:** Seasonal beer offerings with crisper flavor profiles are increasing in popularity among beer drinkers, particularly during warmer months. - **Accessible Craft Beers:** Craft breweries are making their beers more approachable by brewing lighter, refreshing beers that can cater to a wider audience. ### Sectors Adopting This - **Craft Brewing Industry:** Craft breweries can innovate by creating lighter beer offerings that provide a refreshing alternative to the heavier beers that dominate the industry. - **Seasonal Beer Industry:** Seasonal beer producers can appeal to consumers looking for crisp, refreshing summer beers by developing light-bodied blonde ales and similar lighter offerings. - **Specialty Grocery Industry:** Specialty grocers can diversify their beer selection and appeal to wider consumer groups by stocking up on accessible craft beers like the 'East Brother's Blonde Ale.' ## Related on Trend Hunter - [Effervescent Blonde Lagers](https://www.trendhunter.com/trends/blonde-lager.md) - [Baltimorean Blonde Ales](https://www.trendhunter.com/trends/baltimorean-blonde-ales.md) - [Floral Blonde Ales](https://www.trendhunter.com/trends/blonde-ales.md) - [Flagship Light Lagers](https://www.trendhunter.com/trends/light-lagers.md) - [Strawberry-Spiked Blonde Ales](https://www.trendhunter.com/trends/strawberry-blonde-ale.md) - [Easy-Drinking American Lagers](https://www.trendhunter.com/trends/easydrinking-american-lagers.md) - [Brooklyn-Inspired Golden Lagers](https://www.trendhunter.com/trends/golden-lagers.md) - [Subtly Hopped Light Lagers](https://www.trendhunter.com/trends/subtlyhopped-light-lagers.md) - [Flagship Light Lagers](https://www.trendhunter.com/trends/flagship-light-lagers.md)