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# Coastal Charity-Supporting Beers
This Light-Bodied Ale is Generating Funds For Coastal Causes

By Rahul Kalvapalle | Published 2023-04-05 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/lightbodied-ale
References: [surfrider.org](https://www.surfrider.org/coastal-blog/entry/announcing-coastal-ale-from-anderson-valley-brewing-company-in-support-of-surfrider) & [avbc](https://avbc.com/beer/coastal-ale/)

![Coastal Charity-Supporting Beers](https://cdn.trendhunterstatic.com/thumbs/502/lightbodied-ale.jpeg)

The [Anderson Valley Brewing Company](https://www.trendhunter.com/trends/hopheavy-double-ipa) has teamed up with the [Surfrider Foundation](https://www.trendhunter.com/trends/black-ice-cream-range), a non-profit environmental organization, to brew a deliciously light-bodied ale that doesn't merely offer a satisfying drinking experience but also supports the important cause of coastal sustainability.

The 'Coastal Ale' is a light-bodied ale that makes use of Citra, Mosaic and Eukuanot hops and relies on pilsner and wheat malts. The brew offers hints of tropical fruit followed by a crisply satisfying finish. This beer comes in at 4.5 percent ABV, but the more important percentage here is the 5 percent of gross profits that the Anderson Valley Brewing Company has committed to donate to the Surfrider Foundation.

The Anderson Valley Brewing Company has already solidified its own eco-friendly credentials thanks to its status as the world's first solar-powered brewery, which is why the brewery's move to partner up with an environmental non-profit organization is a laudable yet unsurprising move.

Image Credit: Anderson Valley Brewing Company

## Trend Insights (Trend Hunter)

- Score: 1.5/10
- Popularity: 7% | Activity: 23% | Freshness: 15%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking)

## Key Themes

### What Makes This Trend Stand Out

- **Sustainability-supporting Beers:** Collaborating with non-profit organizations to brew environmentally-friendly beers and donating part of the proceeds to a related cause.
- **Eco-friendly Craft Beer:** Creating beer using green energy and eco-friendly brewing processes and materials.
- **Cause-based Beverage:** Producing beverages with a clear association to a particular cause or charity with part of the profits going towards the related cause.

### Sectors Adopting This

- **Craft Beer:** Breweries with a commitment to sustainability and eco-friendly practices that donate to environmental causes.
- **Non-profit Organizations:** Partnering with breweries to fundraise and promote environmental awareness using craft beer collaborations.
- **Sustainability Consulting:** Assisting breweries in becoming more socially responsible and eco-friendly to partner up with a relevant non-profit organization to increase social impact and create cause-based beverages.

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