# OLED Walls Philips Shows Off Its Interactive 'You Fade to Light' Installation By Tech Junkie | Published 2009-04-26 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/light-up-walls-philips-shows-off-its-oled-wall References: [engadget](http://www.engadget.com/2009/04/24/philips-oled-wall-makes-its-video-debut/#continued) & [lighting.philips](http://www.lighting.philips.com/gb_en/architect/luminaire/controls/tech_data/Luminairebased/luminarebased1.php?main=gb_en&parent=gb_en&id=gb_en_controls&lang=en) [Philips](https://www.trendhunter.com/trends/philips-hue-play-wall-washer) is working on an [OLED wall](https://www.trendhunter.com/trends/lg-displays) that reacts to movement around it. The Luminaire wall glows in response to a presence and transforms from [ambient OLED illumination](https://www.trendhunter.com/trends/ambient-smart-lighting) to provide direct up and down LED light as movement increases around it. Philips has released a video of the wall in action below called 'You Fade to Light.' You can also watch a video that explains the concept behind the wall above. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 16% | Activity: 48% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) ## Key Themes ### Why This Trend Is Growing - **Interactive Walls:** The development of interactive walls that react to movement provides potential for immersive experiential marketing campaigns. - **OLED Technology:** The integration of OLED technology in lighting allows for customizable and energy-efficient lighting solutions. - **Intelligent Lighting:** The incorporation of intelligent lighting systems that can respond to human presence and behavior presents the opportunity for personalized lighting experiences. ### Industries Being Reshaped - **Marketing:** Interactive walls and immersive lighting experiences provide opportunities for experiential marketing campaigns. - **Architecture:** The integration of OLED technology in lighting offers customizable and energy-efficient lighting solutions for architectural spaces. - **Smart Home:** Intelligent lighting systems that can respond to human presence and behavior offer opportunities for the development of personalized lighting experiences in smart home technology. ## Related on Trend Hunter - [AR-Powered OLED Room Dividers](https://www.trendhunter.com/trends/vivid-oled-display.md) - [Ambient Illumination Smart Lights](https://www.trendhunter.com/trends/philips-hue-play-wall-washer.md) - [Ambient Light-Tracking TV Ranges](https://www.trendhunter.com/trends/philips-oled807.md) - [Wireless Transparent Oled TVs](https://www.trendhunter.com/trends/lg-signature-oled-t.md) - [Stunning Stacked LED Displays](https://www.trendhunter.com/trends/lg-display-oled-technology.md) - [OLED Display Lantern Concepts](https://www.trendhunter.com/trends/rn-lantern.md) - [Next-Generation TV Models](https://www.trendhunter.com/trends/oled-shelf-concept.md) - [Fully Transparent OLED Screens](https://www.trendhunter.com/trends/veeo-holodeck-t55.md) - [Transparent OLED Displays](https://www.trendhunter.com/trends/lg-display-transparent-oled.md)