# Bluetooth-Enabled Holiday Sweaters FOCO's Officially Licensed NFL Light-Up Sweaters Play Sounds By Laura McQuarrie | Published 2018-10-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/light-up-sweaters References: [prnewswire](https://www.prnewswire.com/news-releases/new-nfl-bluetooth-ugly-christmas-sweater-has-fans-dancing-into-the-holiday-spirit-300726885.html) & [foco](https://www.foco.com/products/wisconsin-badgers-light-up-bluetooth-sweater) After launching its novelty light-up sweaters last year, Forever Collectibles (FOCO) is now debuting a range of officially licensed knitted [NFL](https://www.trendhunter.com/trends/sony-x-nfl) Bluetooth-enabled ugly Christmas sweaters that play sounds. The collectible sports sweaters give fans the chance to play fun sounds like a team's theme song, celebration dance music or another audio clip of their choosing when connected to an Android or [Apple](https://www.trendhunter.com/trends/apple-macintosh) device. The long-sleeve sweater collection represents all 32 NFL teams and each design includes an enclosed [battery-powered speaker](https://www.trendhunter.com/trends/turtlebox-gameday-series), as well as light-up details that can be controlled by a separate on/off switch. Ahead of Christmas and just in time for the National Football League regular season, the Bluetooth-enabled sports sweaters are now available for pre-order via FOCO in sizes that range from Small to 3XL. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 56% | Activity: 98% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### What Makes This Trend Stand Out - **Bluetooth-enabled Ugly Christmas Sweaters:** Disruptive innovation opportunity: Integrating technology into traditional holiday sweaters to create interactive and personalized experiences for consumers. - **Officially Licensed Sports Merchandise:** Disruptive innovation opportunity: Innovating the fan experience by offering officially licensed sports merchandise with added features like sound and light-up details. - **Personalized Audio Apparel:** Disruptive innovation opportunity: Utilizing Bluetooth technology to create customized apparel that allows users to play their chosen audio clips. ### Sectors Adopting This - **Fashion and Apparel:** Disruptive innovation opportunity: Incorporating technology into fashion and apparel to enhance the customer experience and create unique products. - **Sports Merchandise:** Disruptive innovation opportunity: Exploring new ways to engage fans through innovative and interactive sports merchandise. - **Consumer Electronics:** Disruptive innovation opportunity: Integrating Bluetooth technology into consumer electronics to offer new and exciting functionalities for users. ## Related on Trend Hunter - [Custom Football Team Headphones](https://www.trendhunter.com/trends/sony-x-nfl.md) - [Interactive Holiday Sweaters](https://www.trendhunter.com/trends/pillsbury-holiday-sweater.md) - [Football-Branded Smart Speakers](https://www.trendhunter.com/trends/amazon-echo-pop.md) - [Retro Tech Sweaters](https://www.trendhunter.com/trends/microsoft-holiday-sweater.md) - [Sports-Themed Jackets](https://www.trendhunter.com/trends/nfl-x-veronica-beard.md) - [Football Smart Speaker Lines](https://www.trendhunter.com/trends/echo-pops.md) - [Collegiate-Inspired Apparel](https://www.trendhunter.com/trends/todd-snyder-nfl-collection.md) - [Festive Sweater Vests](https://www.trendhunter.com/trends/fandomspecific-sweater-vests.md) - [Festive Convertible Sweaters](https://www.trendhunter.com/trends/zip-off-holiday-sweater.md)