# Illuminated Rapper Sneakers Soulja Boy Has Come Out with a New Version of Light-Up Shoes By Riley von Niessen | Published 2016-06-13 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/light-up-shoes References: [hypebeast](http://hypebeast.com/2016/6/soulja-boy-sbeezy-lights-adidas-nmd) & [sbeezylights](https://www.sbeezylights.com/) Rapper and record producer Soulja Boy is adding to his footwear brand, SBeezy Lights, by including a new model of light-up shoes based on the [adidas](https://www.trendhunter.com/trends/superstar-bubble) Ultra Boost. Though many consumers still associate light-up shoes with their childhood, the fun concept has been popular in adult footwear recently. However, in order to avoid this association it's important that light-up shoes are done right -- considering that most adults don't want to look like excited children stomping their way along to get their shoes to flash. SBeezy Lights manages this in a way that incorporates the flashy soles into its elaborate sneaker designs, making for shoes that aren't shy of attracting attention, which are complemented by the LED lights infused in them. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 53% | Activity: 56% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celeb Fashion](https://www.trendhunter.com/celebfashion) ## Key Themes ### Why This Trend Is Growing - **Adult Illuminated Footwear:** Opportunity to innovate adult footwear with illuminated designs that are trendy and fashionable. - **Elaborate Sneaker Designs:** Opportunity to innovate sneaker designs with elaborate and eye-catching features that stand out from the rest. - **Led-infused Shoes:** Opportunity to innovate shoes that integrate LEDs in a visually appealing and functional way. ### Industries Being Reshaped - **Fashion and Apparel:** Fashion and apparel industry can capitalize on the trend of illuminated footwear to create stylish and trendy shoes for adults. - **Footwear:** Footwear industry can leverage the trend of elaborate sneaker designs to create unique and fashionable shoes for consumers. - **LED Lighting:** LED lighting industry can explore opportunities to innovate LED-infused shoes with greater functionality and customization options. ## Related on Trend Hunter - [Bubble-Like Semi-Transparent Sneakers](https://www.trendhunter.com/trends/superstar-bubble.md) - [Kidult Baby Shoes](https://www.trendhunter.com/trends/super-baby.md) - [Bulbous Collaboration Sneakers](https://www.trendhunter.com/trends/adidas-x-avavav-moonrubber-megaride.md) - [Rapper-Collaborative Textural Sneakers](https://www.trendhunter.com/trends/concrete-boys-air-force-1.md) - [All-Day Running-Inspired Sneakers](https://www.trendhunter.com/trends/adidas-launched-lightblaze.md) - [Dynamic Sole Unit Sneakers](https://www.trendhunter.com/trends/zponge.md) - [Rapper-Collaborative Bright Sneakers](https://www.trendhunter.com/trends/action-bronson-and-new-balance.md) - [Dynamic Textural Collaborative Shoes](https://www.trendhunter.com/trends/thug-club-1.md) - [Glowing Luminous Technical Sneakers](https://www.trendhunter.com/trends/gelkayano-14-4.md)