# Celebratory Beer Cups Bud Light's Light-Up Beer Glass Celebrates NFL Team Touchdowns By Laura McQuarrie | Published 2017-09-13 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/light-up-beer-glass References: [psfk](https://www.psfk.com/2017/09/nfl-beer-glasses-light-touchdown.html) & [shopbeergear](https://www.shopbeergear.com/budlight/featured/) To add even more interest to the NFL season opener game between the New England Patriots and the Kansas City Chiefs, Bud Light launched a novelty light-up beer glass. The 'Bud Light Touchdown Glass' boasts an embedded LED light at its base, which begins to glow when a certain team scores. Consumers are either able to purchase glasses for different teams or sync a glass that connects with any team via an app. In terms of how these beer glasses are able to work, the LEDs are activated by an in-stadium radio frequency. Alternatively, a Bud Light Touchdown Glass that is purchased online relies on a mobile app to light up accordingly. So far, Bud Light has rolled out a range of glasses for six football teams and will expand to other teams with enough interest in the Bud Light Touchdown Glass. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 70% | Activity: 87% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What's Driving This Trend - **Light-up Novelty Glasses:** There is an opportunity for bars and sports stadiums to offer customers unique and interactive experiences during live sports events with light-up novelty glasses that illuminate during certain moments in the game. - **Customizable Team Merchandise:** There is an opportunity for companies to create customizable merchandise for sports fans that celebrates their favorite teams and enhances game day experiences. - **Connected App-enabled Products:** There is an opportunity for companies to create connected app-enabled products that enhance consumer experiences through interactive features, such as the ability to sync products with events, games or content. ### Who This Affects Most - **Bar and Nightclub Industry:** Bars and nightclubs can capitalize on this trend by offering customers interactive and unique experiences to enhance their night out at the venue while enjoying live sports games. - **Sports Merchandise Industry:** Sports merchandise companies can offer customizable products that celebrate and enhance game day experiences for fans, which can differentiate them in a crowded market. - **Consumer Electronics Industry:** Consumer electronics companies can create app-enabled products that sync with live events, games or content to provide added layers of interactivity, such as light-up glasses that illuminate during certain moments of the game. ## Related on Trend Hunter - [Football-Themed Beverage Collaborations](https://www.trendhunter.com/trends/igloo.md) - [Reactive Fan-Based Football Campaigns](https://www.trendhunter.com/trends/coors-light-coors-light.md) - [Sports Score Punch Bowls](https://www.trendhunter.com/trends/captain-morgan-super-bowl-punch-bowl.md) - [Snow-Brewed Football Beers](https://www.trendhunter.com/trends/bud-light-blizzard-brew.md) - [Nostalgic Infomercial Grill Spots](https://www.trendhunter.com/trends/bud-light-x-traeger-grills.md) - [Brightly Colored Party Cups](https://www.trendhunter.com/trends/the-hefty-party-cups.md) - [Beer Can String Lights](https://www.trendhunter.com/trends/bush-lights.md) - [Interactive Beer Giveaways](https://www.trendhunter.com/trends/go-for-dos.md) - [Glitchy Beer Cans](https://www.trendhunter.com/trends/special-edition-beer-can.md)