# Low-ABV Light Tequilas Quarter T/quila Delivers a Full-Flavor Experience at Just 12% ABV By Laura McQuarrie | Published 2023-06-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/light-tequila References: [thespiritsbusiness](https://www.thespiritsbusiness.com/2023/06/quarter-unveils-low-abv-tequila/) & [quarterproof](https://www.quarterproof.com/products/t-quila)  Light spirits brand [Quarter](https://www.trendhunter.com/trends/low-abv-gin) added a light tequila to its product portfolio and its agave-based spirit stands out for being bottled at 12% ABV. Dubbed "the world's first light tequila," Quarter T/quila is said to deliver all the flavor of a full-strength tequila without the consequences. An agave spirit came highly requested by Quarter's distributors and as a spirit that's here to stay, especially during the [peak season for making margaritas](https://www.trendhunter.com/trends/agave-boom-margaritas), Quarter T/quila strikes just the right balance between flavor and function. The [low-ABV movement](https://www.trendhunter.com/trends/berry-bros-rudd-barrelaged-aperitivo) has gained significant traction as a growing number of adults seek full-flavor, low-alcohol experiences. This desire stems from consumers wanting to enjoy the complexities of well-crafted beverages without the heavy intoxication, allowing for longer, more balanced social engagements and a healthier lifestyle. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 87% | Activity: 56% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Low-abv Spirits:** The demand for low-alcohol beverages is growing as consumers seek full-flavor, low-intoxication options. - **Light Tequila:** Quarter T/quila's 12% ABV light tequila offers the full-flavor experience of traditional tequila with lower alcohol content. - **Balanced Social Engagements:** Consumers are seeking beverages with lower alcohol content to enjoy longer, more balanced social interactions. ### Who This Affects Most - **Spirits Industry:** The spirits industry can capitalize on the growing demand for low-ABV options by developing and promoting lighter versions of their products. - **Tequila Industry:** The tequila industry can explore the market potential of low-ABV tequilas to cater to health-conscious consumers looking for flavorful alternatives. - **Hospitality Industry:** Hotels, bars, and restaurants can adapt their menus and offerings to include low-ABV options, providing customers with a wider range of choices for more balanced social experiences. ## Related on Trend Hunter - [Low-ABV Party Tequilas](https://www.trendhunter.com/trends/sierra-tropical-chilli.md) - [Light Herbal Liqueurs](https://www.trendhunter.com/trends/35-original-light.md) - [Low-Alcohol Spirit Ranges](https://www.trendhunter.com/trends/light-spirits.md) - [Zero-ABV Tequila Alternatives](https://www.trendhunter.com/trends/non-alcoholic-tequilas.md) - [Quarter-Strength Spirits](https://www.trendhunter.com/trends/three-grain-spirit.md) - [Delectable Low-Calorie Spirits](https://www.trendhunter.com/trends/concha-y-toro.md) - [Light Tequila Cocktails](https://www.trendhunter.com/trends/drink-tsl.md) - [Non-Alcoholic Agave Juices](https://www.trendhunter.com/trends/nequila-by-len-y-sol.md) - [Sweet Heat Tequilas](https://www.trendhunter.com/trends/devils-reserve-by-cuervo.md)