# Soothing Brightening Serums The Light On Serum Combines Cica & 3-O-Ethyl Ascorbic Acid By Laura McQuarrie | Published 2023-08-25 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/light-on-serum References: [instagram](https://www.instagram.com/p/CwXlOHmM8xR/?hl=en) & [beautyofjoseon](https://beautyofjoseon.com/products/light-on-serum-centella-vita-c?variant=42465032601765) The newest launch from clean K-beauty brand [Beauty of Joseon](https://www.trendhunter.com/trends/beauty-pies-youthbomb) is the Light On Serum, which powerfully combines the soothing benefits of centella asiatica with Vitamin C. Although potent, Vitamin C is notoriously difficult to include in skincare products because of its instability, and with its latest launch, the beauty brand offers an [alternative to brightening products](https://www.trendhunter.com/trends/arctigenin-brightening-treatment) that are sticky, greasy or drying. This [brightening, soothing serum](https://www.trendhunter.com/trends/heartleaf-teca-capsule-serum) boasts 68% centella asiatica extract and 10% 3-O-Ethyl Ascorbic Acid, a Vitamin C derivative that absorbs easily and minimizes irritation. This serum is packed with collagen-boosting and antioxidant effects and it's a potent revitalizing solution for consumers who demand stable, potent and gentle formulas that deliver visible results. ## Trend Insights (Trend Hunter) - Score: 7.2/10 - Popularity: 100% | Activity: 100% | Freshness: 17% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Stable Vitamin C:** The Light On Serum offers a stable form of Vitamin C that minimizes irritation and delivers visible results. - **Clean Skincare:** Beauty of Joseon's clean K-beauty brand focuses on delivering effective skincare products that are gentle and potent. - **Soothing Brightening:** The Light On Serum combines the soothing benefits of centella asiatica with brightening effects for a revitalizing skincare solution. ### Where This Applies - **Skincare:** The Light On Serum disrupts the skincare industry by offering a potent and stable brightening solution that is gentle and effective. - **Beauty:** Beauty of Joseon's clean K-beauty brand disrupts the beauty industry by prioritizing clean and potent skincare formulations. - **Wellness:** The Light On Serum taps into the wellness industry by providing a soothing and revitalizing skincare option for consumers seeking visible results with minimal irritation. ## Related on Trend Hunter - [Advanced Brightening Serums](https://www.trendhunter.com/trends/the-vitamin-c-serum.md) - [Multifaceted Brightening Serums](https://www.trendhunter.com/trends/good-molecules-vitamin-c-serum.md) - [Single-Ingredient Brightening Serums](https://www.trendhunter.com/trends/supreme-c.md) - [Fast-Absorbing Brightening Serums](https://www.trendhunter.com/trends/brighter-days-vitamin-c-serum.md) - [Brightening Skin Serums](https://www.trendhunter.com/trends/thirst-brightening-vitamin-c-serum.md) - [Gentle Vitamin C Serums](https://www.trendhunter.com/trends/cluma-hydrabright.md) - [Lotion-Texture Brightening Serums](https://www.trendhunter.com/trends/super-blast-ampoule.md) - [Clean Vitamin C Serums](https://www.trendhunter.com/trends/vitamin-c-booster-shot.md) - [Anti-Breakout Vitamin C Serums](https://www.trendhunter.com/trends/illuminating-serum1.md)