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# Olive-Toned Fall Sneakers
Nike Announces the Air Jordan 1 Low 'Light Olive' Will Release in Fall

By Kanesa D | Published 2022-08-29 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/light-olive
References: [hypebeast](https://hypebeast.com/2022/8/air-jordan-1-low-light-olive-dv0426-301-release-info) & [nike](https://www.nike.com/ca/)

Jordan Brand has announced a new colorway for its low-cut Air Jordan 1 model called the ‘Light Olive.’ The shoe features tones of light olive, sail, and white across the design and is accentuated by a leather base. Canvas overlays in light olive are a contrast to the light-colored base, and this soft brown shade extends to the Swooshes and additional detailing. The laces, branding, and heel come in light olive as well, while the sneaker rests on a white midsole and olive rubber outsole.

Arriving as another Fall silhouette, the ‘Light Olive’ colorway perfectly embodies the [colors of autumn](https://www.trendhunter.com/trends/diffused-blue-1). The [Air Jordan 1 Low](https://www.trendhunter.com/trends/satin-pink) in ‘Light Olive’ will be released on September 2 at select retailers and on the [Nike](https://www.trendhunter.com/trends/air-jordan-1-low-3) website.

Image Credit: Nike

## Trend Insights (Trend Hunter)

- Score: 2.2/10
- Popularity: 27% | Activity: 27% | Freshness: 12%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes)

## Key Themes

### Key Themes Behind This Trend

- **Fall Colorway Sneakers:** With the release of the 'Light Olive' Air Jordan 1 Low, there is an opportunity for sneaker companies to develop more fall-inspired colorways.
- **Low-cut Sneakers:** The Air Jordan 1 Low continues to gain popularity, presenting an opportunity for companies to explore more low-cut sneaker designs.
- **Leather-based Sneakers:** The leather base of the Air Jordan 1 Low 'Light Olive' highlights an opportunity for companies to create high-quality leather-based sneaker designs.

### Where This Applies

- **Footwear:** The 'Light Olive' Air Jordan 1 Low release provides footwear companies with an opportunity to capitalize on fall-colored and low-cut sneaker designs.
- **Fashion and Apparel:** With the popularity of sneaker culture, fashion and apparel companies could benefit from incorporating fall colorways and low-cut sneaker designs into their collections.
- **Sportswear:** The Air Jordan 1 Low 'Light Olive' release provides an opportunity for sportswear companies to expand their sneaker offerings with styles that are both functional and fashionable.

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