# Haute Hair-Teased Editorials The Light my Fire Image Series Revives Retro Era Locks By Jana Pijak | Published 2014-01-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/light-my-fire References: [beautyscene.net](http://www.beautyscene.net/beauty-shoots/beauty-exclusive-light-my-fire-by-marta-macha/) & [mmacha.pl](http://mmacha.pl/) Model Maria Bednarz stars in the “Light my Fire” image series by photographer Marta Macha. The retro-inspired beauty story reveals dramatic makeup looks while reviving past-era hairstyling. This opulent editorial features [sculpted brows and plum lipstick looks](https://www.trendhunter.com/trends/maczine) that are courtesy of makeup artist Marta Socha. Complementing Marta’s bold cosmetic applications, hair stylist Daniel Gryszke creates [teased drama with frizzed tresses](https://www.trendhunter.com/trends/main-character-hair) that would rival those of a 70s disco diva. Whether showcasing flowing waves, sculptural up-dos or crimped looks, the “Light my Fire” editorial by photographer Marta Macha defies convention with its wild and daring beauty looks. Despite of its over-the-top visuals, the portrait series manages to evoke an air of femininity and elegance that transcends generations. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 91% | Activity: 88% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Retro-inspired Beauty:** Disruptive innovation opportunity: Develop cosmetic products and hairstyling tools that help users achieve retro-inspired looks easily and effortlessly. - **Bold Makeup Applications:** Disruptive innovation opportunity: Create new makeup formulations and techniques that allow for bold and dramatic cosmetic looks while maintaining long-lasting wear and comfort. - **Elevated Hair Styling:** Disruptive innovation opportunity: Invent innovative hair care products and styling methods that enable users to create unique and exaggerated hairstyles with ease. ### Who This Affects Most - **Beauty and Cosmetics:** Disruptive innovation opportunity: Explore new materials, ingredients, and technologies to create retro-inspired beauty products that cater to the growing consumer demand for nostalgic aesthetics. - **Fashion Photography:** Disruptive innovation opportunity: Develop advanced lighting and post-processing techniques in fashion photography to capture and enhance the intricate details of bold makeup and elaborate hairstyles. - **Hair Care and Styling:** Disruptive innovation opportunity: Design user-friendly hair care tools and products specifically tailored to achieve a wide range of creative and high-impact hairstyles. ## Related on Trend Hunter - [High-Fashion Haircare Lines](https://www.trendhunter.com/trends/zara-hair-1.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Gilded Hair Collections](https://www.trendhunter.com/trends/zara-hair.md) - [Disruptive Hairstyling Campaigns](https://www.trendhunter.com/trends/the-lab-of-life.md) - [Expression-Focused Haircare Lines](https://www.trendhunter.com/trends/guido-palau.md) - [Expressive Hair Campaigns](https://www.trendhunter.com/trends/main-character-hair.md) - [Cosmically Inspired Haircare](https://www.trendhunter.com/trends/super-nova-hair-care.md) - [Fashionista-Inspired Hair Lines](https://www.trendhunter.com/trends/djerf-avenue-beauty.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md)